Advertising Blogging Invest Netflix 
Both Sides of the Table
APRIL 30, 2011
In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.
Both Sides of the Table
JANUARY 13, 2016
The company that I invested in – Maker Studios – became the largest and covered video games, music, comedy, women’s life style, mom’s, animation and the like. In long-form online video, companies were also broad in nature: Hulu, Netflix, Amazon and Apple TV. AOL and the like. I looked at a bunch of models.
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Both Sides of the Table
FEBRUARY 13, 2011
Revolution is a “stage agnostic&# fund (means they invest early or late) funded entirely by Steve Case , the founder of AOL and co-founded by two other individuals, Tige Savage (yes, pronounced like the golfer, minus the “r&# ) and Donn Davis. We are a venture capital growth equity fund in Washington DC with about $500m invested.
Both Sides of the Table
NOVEMBER 8, 2010
Once this new service became popular then the media companies could control the rules of distribution & advertising. I have made many of my arguments in a blog post I wrote on The Innovator’s Dilemma , a concept that is critical for both innovators & incumbents to understand. Older shows might allow a single season.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.
Both Sides of the Table
JANUARY 17, 2011
It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. When I write a blog post I often see the words before I write them. The one that works best for me is visualization coupled with self talk. These are all creative processes.
SoCal Delicious
OCTOBER 8, 2012
Developments Blog. Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. MSN Money Investing. Investment Land For Sale. Investing Tools. » More.
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