Advertising Book Competition Metrics 
Startup Professionals Musings
SEPTEMBER 22, 2023
Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in the classic book “ Managing Knock Your Socks Off Service.” It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition.
Startup Professionals Musings
JANUARY 8, 2021
Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in the classic book “ Managing Knock Your Socks Off Service.” It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition.
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Startup Professionals Musings
SEPTEMBER 22, 2022
Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required.
Startup Professionals Musings
AUGUST 7, 2020
Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Based on my own experience in both large and small companies, I agree it can be done, with the essential principles outlined in a new book, “ Winning Now, Winning Later ,” by David M.
Startup Professionals Musings
APRIL 4, 2015
I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Don’t forget the metrics and analytics. You can’t manage what you don’t measure.
Startup Professionals Musings
OCTOBER 18, 2010
I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics.
Startup Professionals Musings
JUNE 21, 2013
Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in their book “ Managing Knock Your Socks Off Service.” It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition.
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