Berkonomics

MAY 30, 2019

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. The case study: the best way to reach your target.

Case Study 120

Case Study Study Customer Custom 120

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. That story can be in print or in multimedia form. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Our technology helps to establish, optimize, and monetize your mobile marketing opportunities.

Netflix 191

Netflix Blogging Mobile Advertising 191

Both Sides of the Table

OCTOBER 4, 2009

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. They generated an enormous amount of inbound leads through PR, email blasts and heavy efforts with analysts such as Gartner Group, IDC, Aberdeen Group, etc. I know I didn’t.

Sales 319

Sales Startup Platform Tips 319

SoCal CTO

NOVEMBER 17, 2009

I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Sometimes I make a blog entry.

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

DECEMBER 1, 2009

In association with some of the regions top trade associations/social networking groups and industry hosts, DFR '09 promises to be the largest holiday party of the season and help weave our various communities of interest into the larger collective family of professionals working in and around the technology industry.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Tech Zulu Event

MARCH 7, 2010

Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. But does every brand need an app?

Mobile 40

Mobile Media Case Study Advertising 40