Berkonomics
MAY 30, 2019
Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? The case study: the best way to reach your target. Entering the “age of recommendation.”. How do you reach this hyper -conscious audience?
Berkonomics
JUNE 30, 2012
Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. Dave’s book: Positioning.
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Startup Professionals Musings
AUGUST 29, 2022
The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. Overall, as an entrepreneur, you just need to be aware that the notions of work are changing just as fast as the technology for products.
Startup Professionals Musings
MARCH 19, 2022
In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.
Startup Professionals Musings
NOVEMBER 25, 2019
The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. Overall, as an entrepreneur, you just need to be aware that the notions of work are changing just as fast as the technology for products.
InfoChachkie
JULY 25, 2012
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Both Sides of the Table
OCTOBER 4, 2009
Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. They generated an enormous amount of inbound leads through PR, email blasts and heavy efforts with analysts such as Gartner Group, IDC, Aberdeen Group, etc. I know I didn’t.
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