Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

JULY 10, 2015

When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable. It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model. Get paid every time an ad is displayed on your site.

Advertising 99

Advertising CPC PPC Sites 99

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

SEPTEMBER 4, 2012

We also raised fund for CPC advertising, which doubled sign-ups. So many people criticised this move, calling it “tyranny and unjust” Are you top in Africa as a social network or do you have competition? At LAGbook, we rake in revenue through online advertising. What is your business model?

Social Network 100

Social Network Networking Advertising Startup 100