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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Advertising is all about getting the most results for the least cost.

PPC 154
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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model. The goal is for your visitor to be redirected to the site or product being advertised. With this model, advertisers pay for the number of times an ad is shown regardless of whether it is clicked on.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

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Interview with Tim Cadogan, OpenX

socalTECH

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

SEM 90
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I don’t intend either, Burstly has respectable and strong competition. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. Now, the details … 1.

Mobile 282
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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

We also raised fund for CPC advertising, which doubled sign-ups. So many people criticised this move, calling it “tyranny and unjust” Are you top in Africa as a social network or do you have competition? At LAGbook, we rake in revenue through online advertising. What is your business model?