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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Paid search engine ranking (PPC) is just buying advertising for your business. Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC).

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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

To make this work, you need heavy traffic on your site -- probably at least a million page views per month -- which most sites never achieve in their lifetimes. It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

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Interview with Tim Cadogan, OpenX

socalTECH

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

But its not the social networking site we are after but their age, courage and energy and its amazing how beauty inspired entrepreneurship! We also raised fund for CPC advertising, which doubled sign-ups. At LAGbook, we rake in revenue through online advertising. What is your business model?