Advertising Companies Invest Web 2.0 
Xconomy
MARCH 19, 2017
After the adhesive products maker Avery Dennison (NYSE: AVY ) recently made a $3 million investment in San Diego-based Wrapify , we tracked down Wrapify CEO James Heller, and stuck him with a few questions about the deal. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.
Both Sides of the Table
DECEMBER 5, 2010
What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers.
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Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? was the “static&# web.
Both Sides of the Table
JANUARY 18, 2011
What I’d like to do is tell you the story of how the investment came to be, what my thesis is / was and share some thoughts on macro trends. I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. He wanted to be an entrepreneur. They loved his vision, too.
socalTECH
JULY 25, 2012
Edward Park: Our company, Rnddr Labs, is trying to create frictionless merch tools and products. One of the things we really wanted to do was address that, and make our platform more flexible and versatile to help artists and others monetize this without having to invest hundreds or thousands of dollars up front.
SoCal CTO
JUNE 9, 2010
Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Stay Tuned.
socalTECH
OCTOBER 15, 2008
This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. We spoke with Ross about the investment, as well as about his experience as VC and his outlook on the market. Our investments is their first institutional round.
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