class-readers 
Berkonomics
AUGUST 2, 2018
This week, we continue our series on marketing and positioning. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.
Berkonomics
JULY 19, 2011
In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Many other PC vendors flooded the market, including an uncounted number of “white box” manufacturers who created systems out of components imported from Asia. Email readers, continue here.]
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Both Sides of the Table
JANUARY 14, 2014
It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. Much more data in the full post. PHONE CALLS.
socalTECH
JUNE 15, 2011
For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? Eric Frankel: StarGreetz is a digital media content company, that allows brands to stand out in a very cluttered marketplace. How did the company come about? What about the geography makes a difference?
Both Sides of the Table
MAY 7, 2011
Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice. I asked him if he’d be willing to allow me to interview him for This Week in VC and we filmed it in the offices of Stack Overflow – his new company. But I loved reading them and so did my team.
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