socalTECH

JUNE 10, 2010

Huntington Beach-based Cosnet , a developer of web conferencing software, said this week that it has launched a new, free webinar service called Freebinar. According to the firm, it will offer free, unlimited webinars for up to 150 attendees, by using online advertising to offset the cost of the service. READ MORE>>.

Web 153

Web Marketing Advertising Organization 153

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Web 117

Web Search Engine Optimization eBook Advertising 117

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. I am an investor and advisor to one such “eyeballs” company. Did the eyeballs suddenly disappear? a month for a subscription.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

MARCH 27, 2013

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. According to eHarmony, it is launching a brand new, marketing and television campaign which will feature Dr. Warren in what it says are "new, humorous situations."

eHarmony 170

eHarmony Advertising Santa Monica Sites 170

socalTECH

SEPTEMBER 23, 2013

ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. reachlocal marketing software leads management launch advertising saas' READ MORE>>. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What is Adomic? Why did you decide to focus on this area?

Advertising 153

Advertising Startup CTO Coach Study 153

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

SoCal CTO

JANUARY 28, 2010

Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” And he’s right there’s a big difference.

Web Development 167

Web Development Los Angeles Web Develop 167

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

FEBRUARY 18, 2010

Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. As I said, there’s a lot more to advertising automation than RTB. The Automated Advertising Industry' 3 billion goes into RTB.

Advertising 86

Advertising Press Commerce Examples 86

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

Tech.Co

SEPTEMBER 1, 2015

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Marketing , Costello and Sons Insurance , Deloitte , The City of. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. We come from the desktop publishing space, and all worked together at a prior company. They''re even one of our advertisers right now. What is Kixer?

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

Competition 113

Competition Startup Advertising Web 113

socalTECH

FEBRUARY 12, 2009

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

Advertising 100

Advertising Google Content Web 100

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist says it provides its services to over 7,500 pharmacists. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. They include: Sponsors.

Advertising 113

Advertising Southern California IP VentureNet 113

Tech Zulu Event

AUGUST 4, 2011

If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. The folks over at Blip.tv To date, Blip.tv

Web 65

Web Netflix Social Media Product 65

socalTECH

FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

OpenX 174

OpenX Advertising Web Los Angeles 174

socalTECH

SEPTEMBER 22, 2011

Woodland Hills-based ReachLocal , the provider of local online marketing services to small and medium sized businesses run by Zorik Gordon, said this morning that it continues to expand its presence with the opening of three new offices. The company says it now has local presence in 11 international markets and 46 North American markets.

ReachLocal 247

ReachLocal Woodland Hills Advertising Web 247

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. MediaRiver CTO Dr. Jay Budzik will become CTO at Perfect Market. READ MORE>>

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The company said it is on target to do $1M in revenue this year, perhaps more.

Angel 231

Angel Funding Venture Capital Entertainment 231

Eric Greenspan

JUNE 8, 2010

People often ask me why we’ve built an extensive Media division to support our computer repair company, Make It Work. massive engagement on Twitter , Facebook and other forms of Web 2.0 massive engagement on Twitter , Facebook and other forms of Web 2.0 This is exactly what many advertisers are looking for.

Web 2.0 156

Web 2.0 Marketing Southern California Blogging 156

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience. Project the future.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Customer 60

Customer Custom Marketing Social Media 60

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224

Mobile CTO Hire CPC Web 224

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

FEBRUARY 15, 2019

Yet I am amazed to see from recent data that nearly 36 percent of small businesses today still have no web presence at all. I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. Viral marketing needs a website.

Web 76

Web Startup Sites Design 76