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imFORZA Spins Out of The Design People

socalTECH

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services.

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Local.com Relaunches Site, Brand

socalTECH

Among the big changes to the site is a new focus on coupon deals, which highlights deals from local companies; new content and articles; weekly circulars and grocery store ads; and a number of social tools. The new design is far more content rich and social. READ MORE>>.

Sites 150
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San Gabriel Valley: Bitcoin Creator Not The Only Inventor In Town

socalTECH

It''s also home to many other prominent technology companies, including OpenX and NewEgg. Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. Any notable local inventors/technology we missed? Comment below!

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Interview with Jonathan David, Tapstone

socalTECH

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. And for many companies a good deal of their business is still closed over the phone–through their call centers.

Marketing 209
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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. I think the best solution for the social networking era is “in-stream&# advertising. Overture sold for $1.6

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

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