InfoChachkie

OCTOBER 20, 2009

Note: This is Part I in a three-part series on The Perfect Business Model. I am not a Muslim scholar, but a layman’s interpretation of this tradition of intentional errors is that it arises from the belief that attempting to emulate God’s perfection is sinful. . Click here for Part II , and Part III. Ideal Business Model Attributes.

Custom 153

Custom Customer Acquisition Entrepreneur 153

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. We spent so voraciously because we had a pour and stir business model. I couldn’t spend money fast enough.

SaaS 100

SaaS Yahoo Advertising Custom 100

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Tactics which can increase your customers’ lifetime value are discussed in Pour and Stir – Part III. John Wanamaker.

Custom 164

Custom Customer Advertising SEM 164

InfoChachkie

APRIL 30, 2012

I tested the efficacy of Guy’s criteria by reviewing a cross section of online, direct response trial offers. I illustrate the use of these tactics of influence below. If you care to learn more about the enchantment process, you may want to watch my interview with Guy HERE , in which he provides a number of enchanting tips and tricks.

Study 243

Study Advertising Research Custom 243