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Nami Ships PPC Bid Engine

socalTECH

Los Angeles-based Nami , which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding.

PPC 153
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Nami Media Adds Managed Services Division

socalTECH

Los Angeles-based Nami Media , which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. nami media technology advertising services placement' READ MORE>>.

Media 138
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable. It helps to understand how online advertising really works. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. What's the business model behind the site--it looks like this is advertising driven? Dan Yomtobian: 100 percent of our revenues come from advertisers, and from people clicking on sponsored listings. How is the company funded?

PPC 113
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great. Then came blogs.

Ideas 286
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Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s no secret – digital marketing is the big brand battleground for most companies. It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. For example, let’s say you’re a company. But what exactly does that entail? Kill Unsuccessful Channels.

PPC 40