socalTECH

MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? This industry is so mature now that the cat-and-mouse game between companies and Google has gotten sophisticated.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

socalTECH

FEBRUARY 23, 2009

We spoke with Vince Bianco , the firm's CEO, about the company and its services. What's the story behind Newsforce--how did the company come about? Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. Tell us a little bit about Newsforce?

News 124

News Advertising Press Sites 124

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.

SEM 150

SEM Content Platform Acquisition 150

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Krishna Subramanian, Co-Founder, Mobclix.

SEO 85

SEO CTO Coach Conference Social Media 85

Both Sides of the Table

APRIL 23, 2011

if you get some value out of the notes consider checking out his company or Twitter feed). He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. The idea was right but the timing was early and required a pivot into being a software company.

Capital 265

Capital Venture Capital Veoh Startup 265

SoCal CTO

NOVEMBER 17, 2009

However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Flip flops required , How I got my mortgage company to lower my payments by $10k , Want more Twitter followers?,

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Tech Zulu Event

NOVEMBER 18, 2011

Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’? Sign up for HARO so that these journalists can connect with you and in turn your company can gain more exposure. Partner with companies who relate to what you are selling, but aren’t direct competitors.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists. Information specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. What's the business model behind the site--it looks like this is advertising driven? How is the company funded?

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

socalTECH

NOVEMBER 12, 2008

Matthew spoke to us to give us a better idea of what the company offers and why it was started. What's your background, and how did you decide to start the company? It was the third week of December 2006, and I was involved with a biodiesel company. Who are you targeting with this -- buyers at companies?

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Such Search Engine Optimization (SEO) is modern-day snake oil. John Wanamaker. However, you are only paid for ads that generate sales.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

OCTOBER 3, 2012

If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites, such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters.

Startup 96

Startup Social Media Content Paid Search 96

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. It makes no sense to rush headlong into a commitment as big as starting a new company without doing your homework on viability first.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists. Information specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

socalTECH

FEBRUARY 15, 2019

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. What I tell investors, friends, and family, is even though they might hear about all of these new companies calling themselves the Uber for tutoring and saying they can provide on-demand tutoring, I know that it will never work hyper-locally.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

NOVEMBER 12, 2013

If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters.

Social Media 93

Social Media Content Startup Web 93

socalTECH

APRIL 14, 2010

Lolita Carrico: After I sold ModernMom last year to Demand Media and Richard Rosenblatt, which they merged into Brook Burke's company, BabooshBaby.com, I stayed with them through the transition. Are sponsors interested in such highly targeted sites, rather than the broad reach? Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. It makes no sense to rush headlong into a commitment as big as starting a new company without doing your homework on viability first.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

MARCH 16, 2015

We spoke with co-founder David Kierzkowski and Agnes Kozera about the company, and how its technology and marketplace is enabling growth for both YouTubers and brands. We tell those brands, it''s great to have one viral video, but you can achieve a lot more reach and content with SEO value, if you work with lots of smaller creators.

Content 100

Content Platform Startup Marketing 100

Tech Zulu Event

NOVEMBER 11, 2013

What was also interesting to learn is that there really aren’t any channels devoted to adult females since it’s mostly young males 18-34, a prized demographic within advertising, who view online videos. Especially when video is the 2nd highest SEO traffic builder and YouTube is the 2nd largest search engine in the world.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists. Information specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Tech Zulu Event

OCTOBER 11, 2012

Tracy DiNunzio is the founder, and was 30 years old with no background in technology when she started the company. She was a painter (art not houses), who saw an opportunity and went for it, funding the company by taking a loan from her parents and selling off all of her paintings. Who are the founders and what are their backgrounds?

Design 84

Design Social Media Sales Sites 84

socalTECH

SEPTEMBER 14, 2009

About eight years ago, I founded a recreation company, which, oddly enough, is now one of my own suppliers. I was in advertising and marketing, working in Newport Beach on the Mazda account. How is the company funded? What's your background and how did you decide to start the site? Bill Fried: I'm a serial entrepreneur.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. It makes no sense to rush headlong into a commitment as big as starting a new company without doing your homework on viability first.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Tech Zulu Event

SEPTEMBER 13, 2011

He gives up the goods and a few tips on what you could do to help market your company. How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. The great thing about FOD is we are a very agile company. We are growing into a media company.

Sites 61

Sites Marketing Social Media Tips 61

socalTECH

OCTOBER 23, 2013

To hear about how the company decided to expand into the market, we caught up with CEO Loren Bendele to learn more about its new grocery store coupon app, Favado (www.favado.com). We, as a company, have been more focused on online deals and coupons, and haven''t been focused on groceries at all. Explain what Favado is all about?

Mobile 140

Mobile Sales Startup Sites 140

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. Your last two positions Google Photos and United Online were really big companies.

Product 150

Product Entrepreneur Social Media Google 150

Jason Nazar

MAY 2, 2016

Pick a company name and check any potential trademark infringements on Trademarkia or KnowEm. Open your company bank account. For those issuing stock to finance the company (corporations), use a Shareholder’s Agreement. Ask mentors to join your Board of Advisors (for the overall benefit of the company).

Outsource Development 40

Outsource Development Startup Google Mentor 40

SoCal Delicious

AUGUST 28, 2012

Orange County alone is home to more than 300 medical device companies with world-renowned leadership in ophthalmic and cardiovascular devices – a far cry from the “silicone” valley that Ms. MYTH 2: Silicon Valley companies will always have the best shot at funding. Advertise on VentureBeat. SEO Software. Things change.

Southern California 57

Southern California PHP Technical Review Orange County 57