Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Tech Zulu Event

NOVEMBER 18, 2011

Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’? Sign up for HARO so that these journalists can connect with you and in turn your company can gain more exposure. Partner with companies who relate to what you are selling, but aren’t direct competitors.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. It makes no sense to rush headlong into a commitment as big as starting a new company without doing your homework on viability first.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. It makes no sense to rush headlong into a commitment as big as starting a new company without doing your homework on viability first.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

APRIL 14, 2010

Lolita Carrico: After I sold ModernMom last year to Demand Media and Richard Rosenblatt, which they merged into Brook Burke's company, BabooshBaby.com, I stayed with them through the transition. Are sponsors interested in such highly targeted sites, rather than the broad reach? Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. It makes no sense to rush headlong into a commitment as big as starting a new company without doing your homework on viability first.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property. Sounds like a great group.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48