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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. The fund is organized into sectors and each VC forms forward looking themes within sub sectors. Highland has been around for 22 years currently investing the 8 th fund which is $400 million.

Capital 265
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FameBit: Connecting Brands With YouTubers

socalTECH

It''s a new world out there for content creators on YouTube, who are now able to create their own--often substantial--following. But, how do you pay for that content and creativity? Once they decide which YouTubers to hire, they can fund that video production. Those funds are held in escrow, so it''s safe for both sides.

Content 100
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Interview with Lolita Carrico, Gloss Network

socalTECH

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Also, we have lots of content. It's a lot of content, but then again we have lots of sites.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I’m more familiar with content marketing in B2B Marketing. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Again, an interesting topic to discuss.

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Interview with Matthew Graczyk, Zubican

socalTECH

Once, is we've licensed content from sources, two, is companies can take control of their profile and customize their information, and three, we've harvested information off the Internet to augment the profiles. We've also got SEO feed pages. Buyers are looking for content, and that content is increasingly online.

SEO 100
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. Will a third-party pay (advertisers, data companies)? Market Structure.

Startup 150
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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Skip to primary content. Skip to secondary content. Skip to primary content. Skip to secondary content. MYTH 2: Silicon Valley companies will always have the best shot at funding. Matthew has seen hundreds of startups pitch funding though OCTANe’s LaunchPad program. Advertise on VentureBeat.