socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

Advertising 193

Advertising Clearstone Report Equity 193

Both Sides of the Table

NOVEMBER 22, 2009

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

Advertising 277

Advertising Technical Review GRP Partners Google 277

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M in a funding round for its efforts, according to the company's investors. The funding round was led by Audent Global Asset Management, and also included Vulcan and Mac Ventures. Ryff is led by founder and CEO Roy Taylor.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

OCTOBER 21, 2010

San Clemente-based Poptent , an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. As part of the funding, MK Capital said Poptent has hired Andy Jedynak as CEO. The funding had been originally been uncovered yesterday by socalTECH.

Funding 150

Funding SoCalTech Advertising Hollywood 150

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Congrats on funding. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

MARCH 23, 2017

San Diego-based TVPage , a startup developing cloud-based technology for monetizing video content, said on Thursday that it has added Greg Silverman as an investor in a recent $3M funding round. Silverman is the former president of Warner Bros. READ MORE>>.

Funding 124

Funding San Diego Commerce Content 124

socalTECH

AUGUST 26, 2019

in a seed funding round for a new, podcast advertising venture, the company said on Monday. The funding was led by Global Founders Capital, and also included Bessemer, 500 Startups, Alumni Ventures Group, and others. Podcorn said the new funding will go towards product development of its advertising and distribution platform.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. Source of that seed funding was not announced. revee venture capital seed content analytics publishing publisher advertising'

Tool 164

Tool Seed Funding Advertising Venture Capital 164

socalTECH

NOVEMBER 27, 2018

Santa Monica-based venture investor March Capital is one of the lead investors in a new, video game publishing startup called Nifty Games , in a $3M funding round, announced on Tuesday by Nifty Games. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

Capital 113

Capital Funding Santa Monica Seed Funding 113

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. Thanks this week to our sponsors and advertisers, which include Clearstone.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. Most adverts are a necessary pain that websites are forced to endure, so that they can pay their content creators. StreamSpread provides a great means for advertising that will actively engage audiences.

Advertising 40

Advertising Platform Venture Capital Content 40

socalTECH

NOVEMBER 19, 2014

According to ventureLab, it will provide seed funding, along with product, marketing, and opertional support to its companies. The company did not say how much funding it intends to provide to startups. ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community.

Incubator 229

Incubator Seed Funding Startup Social Media 229

socalTECH

JUNE 24, 2014

is backing YouTube influence marketplace FameBit , as part of a seed funding round. in funding from Science, as well as 500Startups and DeNA. FameBit''s service helps match advertisers with YouTube influencers, mostly for sponsored content and endorsements within that YouTube content. READ MORE>>.

Seed Funding 164

Seed Funding Incubator Content Class 164

socalTECH

SEPTEMBER 9, 2010

Amount of the funding was not announced. According to his LinkedIn profile, Momary was previously VP of Multimedia Advertising at the Ventura County Star, and a Regional Advertising Manager at the Los Angeles Times, as well as serving as an Account Executive at Cars.com. The firm was founded by Bill Momary and Allen Narcisse.

Angel 149

Angel Funding Paramount Journal 149

socalTECH

JANUARY 30, 2014

Los Angeles-based NewsCrafted , a company which provides elementary and middle schools with professionally designed, high quality newsletters -- including content, has raised $1.1M According to the company''s investors, the funding comes on top of an earlier, $1.25M in angel funding for the company. READ MORE>>.

Newsletter 147

Newsletter Advertising Education Content 147

socalTECH

MAY 8, 2012

in a funding round, and launched its service. The site relies on advertisers, who upload content they want to promote and then run campaigns to encourage users to share links and content to their friends on Facebook, Twiter, and other sites. READ MORE>>.

Los Angeles 242

Los Angeles Advertising Content Sites 242

Tech Zulu Event

MAY 21, 2012

Speakers will introduce their new shows debuting this spring, including shows that were pitched at the NewFronts, YouTube-funded shows and other original shows. We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Scheduled Speakers Include.

Content 80

Content Silver Lake Electronic Arts THQ 80

socalTECH

JUNE 27, 2016

Los Angeles-based venture investor Upfront Ventures has made a new investment in the video distribution and content discovery area, with an investment in Canadian firm Vemba. Vemba said it will use the funding to further its offerings, and also plans an expansion of its offices in Toronto, Los Angeles and New York City. and James L.

Bertelsmann 113

Bertelsmann Funding Los Angeles Content 113

socalTECH

JUNE 25, 2013

Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. The firm recently raised $15M in a private equity funding from Insight Venture Partners. READ MORE>>.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

JANUARY 6, 2023

Los Angeles-based Spotter, which connects creators with funding to develop content for brands and businesses, and media agency Havas Media Group (HMG) North America said today that the two are in a new partnership. Financial details of the deal--which will fund more investments in YouTube creators--were not announced.

Media 100

Media Content Los Angeles Funding 100

socalTECH

OCTOBER 26, 2017

As more and more revelations of abuse of advertising systems at Google and Facebook by Kremlin-linked advertisers continue to surface--Venice, California-based Snapchat has managed to keep itself free of "fake news" using a secret weapon: humans. elections.

Snapchat 124

Snapchat News Venice Google 124

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Building content is costly and time-consuming. This is the old chicken-and-egg problem.

Startup 144

Startup Sites Content Sales 144

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. The way we're doing that, is we are creating video content, which we distribute across social platforms. It's pretty broad.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

MARCH 7, 2014

Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

Layoffs 159

Layoffs Google Hollywood Content 159

socalTECH

OCTOBER 13, 2017

Santa Monica-based VY Esports , a new startup focused on connecting esports, brands, and media companies, said on Thursday that it has raised a seed funding round. Size of the funding was not announced. VY Esports said the seed funding was led by Raine Ventures, and also included Courtside Ventures, Elysian Park Ventures, and others.

Seed Funding 113

Seed Funding Funding Santa Monica Venture Capital 113

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

Avalon 147

Avalon Media San Diego Advertising 147

socalTECH

NOVEMBER 16, 2015

in a seed funding round. The round was led by BEST Funds. ZoneTV said it provides personal, dynamic TV experiences for pay TV operators, content providers, and audiences. Weber was previously President of Content and Advertising for AT&T, and was appointed CEO of the company on October 21st.

Santa Monica 100

Santa Monica Seed Funding Content Advertising 100

Tech.Co

DECEMBER 29, 2023

As investors continue pouring funding into artificial intelligence and consumer habits shift, many AI and subscription model startups have been enjoying rapid growth. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5 Organic milk formula product Bobbie.

Startup 213

Startup Generative AI Newsletter Tool 213

socalTECH

JULY 21, 2011

Torrance-based PixelFish , which provides online video marketing products to local businesses, announced Thursday that it has raised $4M in a funding round. PixelFish said the funding will go towards sales, marketing, and technology. The firm is headed by John McIntyre. READ MORE>>.

Torrance 213

Torrance Advertising Content Sales 213

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. This article originally appeared on Forbes HERE. Skimlinks For The Video Age.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago. READ MORE>>.

Media 164

Media Avalon San Diego Advertising 164

socalTECH

JANUARY 23, 2014

According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners. in total funding. gravity merger acquisition content personalization software exit' READ MORE>>.

Redpoint 164

Redpoint Santa Monica Advertising Content 164

socalTECH

NOVEMBER 8, 2012

The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. VIRURL said its widget lets users click on a "recommended content" link which links users to extra, sponsored content that might be relevant to the content on a page. READ MORE>>.

Santa Monica 153

Santa Monica Web Content Advertising 153

InfoChachkie

JULY 9, 2012

Other than the occasional NBA game, he consumes his video content via our iPad and Xbox. Its evolution has resulted in a new class of entertainment entrepreneur, the creators of professional YouTube content, affectionately known as YouTubers. My son is similarly unacquainted with cable TV. He is not alone. Feeding The New Networks.

Google 133

Google Develop Development Funding 133