Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. This isn’t just our opinion - our startup metrics prove it! It means wasted advertising spend and lost goodwill. Instead of an empty box, the user gets one filled with content to use as a jumping-off point.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. Will it be able to help brands market themselves better in social media? Why does twitter analytics considered as the “Holy Grail” for every content marketer? Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. Maintaining current content is costly and time-consuming. It has to be a win-win process.

Advertising 63

Advertising Content Social Media Satisfaction 63

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. 2014 Wavemaker Award recipients are: Hang Ten Award: Advertising & Marketing Services. Ninja Metrics.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Provide online content that ranks you ahead of competitors. Use social media to actively engage with your customers.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Tech Zulu Event

SEPTEMBER 13, 2011

He is a marketing professional with over 8 years of extensive online and social media marketing experience. We focus on developing strong distribution channels through social media, search, blog outreach and email programs to accelerate the discovery, sharing and engagement with Funny Or Die content.

Sites 61

Sites Marketing Social Media Social Network 61

Tech Zulu Event

NOVEMBER 28, 2011

Noah has what I believe he called “Thank You metrics”. If you are worried about spam, or people not opening your emails, the actual concern is that your company isn’t providing solutions, aka content, your email subscribers are looking for. Question is, how do we focus on community first when we have utility bills to pay.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Pull your audience with content. With online marketing, marketers produce great content to pull the audience towards their brand. Post content that puts emphasis on what your brand stands for.

Guide 40

Guide Social Media Content Advertising 40

SoCal CTO

NOVEMBER 10, 2009

You mention social / viral aspects at both Google Photos and United Online. What were those and how is that changing now given how things are changing in social media? However, the way I would put it is that many, if not most, experiences--both online and offline--are more engaging when they can be shared socially.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

MARCH 1, 2010

It gets even easier if you use a content management system like WordPress or Blogger because of the use of commonly included page elements like headers and footers. That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). Here’s what we learned: 1.

Google 68

Google eBook JavaScript Mahalo 68

Tech Zulu Event

FEBRUARY 5, 2014

The company hopes to prepare advertisers for varying screen sizes. Peter Csathy jumps in to answer questions about content. He doesn’t see many digital media VC firms in the space and makes it a point to invest in and work with companies who engage more deeply with content. Verdict: It’s going to be huge.

Startup 95

Startup Google Education Venture Capital 95

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Efficiency?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Create and leverage engaging and relevant content.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Implement marketing metrics based on inbound data. Consistently deliver updated and valuable content. The key is consistency.

Marketing 94

Marketing Social Media Technical Review Customer 94