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CampaignEQ Launches Affiliate Tracking Tool

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Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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UberMedia Launches iOS Advertising Tool

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Developers use their iTunes account to pay for the CPC ads. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions. READ MORE>>.

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Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. The third area I'd stree, is the consumer area, especially in the vertical marketing division.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. it has created a comprehensive rules-based ad “flighting&# system, providing you with the same tools that ad networks currently use to help themselves make more money. it has built in iPad support from Day 1.

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