category Advertising Customer Email Entrepreneur 
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
Both Sides of the Table
JANUARY 14, 2014
If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. THE FULL STORY.
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Both Sides of the Table
APRIL 23, 2011
I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. 5:00 – 5:55). 6:00 – 7:30).
socalTECH
AUGUST 8, 2018
Is there a way you can make direct mail perform more like digital advertising channels? We've taken all of the logistics and headache out of defining a campaign for our customers. If you seen the entrepreneurs that disrupt big categories, they came at it from a very different approach, which is not iterative, but is transformative.
socalTECH
DECEMBER 11, 2017
They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. From a customer standpoint, though, it's pretty clear. So, from the customer side, it was much easier. We went a little too fast, and took on too many categories at first.
SoCal CTO
SEPTEMBER 20, 2011
In that same post Why you shouldn’t keep your startup idea secret where he argues to make things open, he defines only one group of people that you may want to avoid having a conversation with: The handful of people in the world who might copy your idea are entrepreneurs just starting up with a very similar idea. " Ummm.
SoCal CTO
SEPTEMBER 20, 2011
In that same post Why you shouldn’t keep your startup idea secret where he argues to make things open, he defines only one group of people that you may want to avoid having a conversation with: The handful of people in the world who might copy your idea are entrepreneurs just starting up with a very similar idea. " Ummm.
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