socalTECH

MAY 14, 2013

I love the web and love Internet marketing. Although the web offers amazing chances for organic growth, you have to do something amazing. We realized that the way the web was heading, was that if you don''t do something amazing, someone will do it better. That''s definitely on our roadmap. It was discouraging.

Google 236

Google Sites Startup Web 236

socalTECH

OCTOBER 31, 2012

Their "Drive To" product provides a web-based navigator, which require no download, and we saw that there were lots of things we could do together to target the right person, at the right time, using a web-based GPS. We can point the customer directly in that GPS all the way to a retail location or advertisers.

Startup 225

Startup Acquisition Doc Ideas 225

Tech Zulu Event

NOVEMBER 11, 2013

What was also interesting to learn is that there really aren’t any channels devoted to adult females since it’s mostly young males 18-34, a prized demographic within advertising, who view online videos. And last, but definitely, not least, who can ignore the black comedian online powerhouse who is Glozell Green?

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Tips Web Platform 233

InfoChachkie

JUNE 2, 2011

I would fly up to Redmond twice a week and we would all sit around a really large conference table – it was the largest (advertising) project Microsoft had ever done, a $100M advertising campaign. "Today, web-collaboration means everything from web-meetings, to video conferencing, to Skype, etc.

Newsletter 213

Newsletter Conference Marketing Advertising 213

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. Broadcast, by definition, is broader than search. What I mean by that, is that an advertisers who gets on air is the one who pays the highest CPM, regardless of who they are.

Google 124

Google Advertising Media Startup 124

socalTECH

NOVEMBER 17, 2011

I founded NowLive a year ago, dedicated to producing and streaming live, professional events for the web and mobile, and anchored interactive. Sara Bordo: I started working on the brand side at Estee Lauder in New York, and DDB in Chicago doing advertising. Additionally, they are syndicated widely across the web.

Paramount 187

Paramount Entertainment Hollywood Content 187

Both Sides of the Table

APRIL 10, 2010

First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc.

Acquisition 287

Acquisition Develop Development Conference 287

SoCal CTO

SEPTEMBER 20, 2011

"We are doing something in mobile advertising." Definitely take a look at he suggests you balance the choices. Again, relying on StartupRoar this time looking at NDA for Startups , I found some good stuff that you should definitely go through in more detail. Definitely read the whole thing. " Ummm.

Startup 211

Startup IP Ideas Patents 211

Tech Zulu Event

SEPTEMBER 8, 2010

If you are a fan of independent web production then this is a happy day for you. Or if you are a web video producer and have never heard of Blip.tv definitely check them out. does for its web series producers is split all advertising revenue 50/50. One of the many great things that Blip.tv

Technical Review 49

Technical Review Web Advertising Mobile 49

SoCal CTO

SEPTEMBER 20, 2011

"We are doing something in mobile advertising." Definitely take a look at he suggests you balance the choices. Again, relying on StartupRoar this time looking at NDA for Startups , I found some good stuff that you should definitely go through in more detail. Definitely read the whole thing. " Ummm.

Startup 198

Startup IP Ideas Patents 198

socalTECH

NOVEMBER 4, 2008

Eric Bjorndahl: At the highest level, we're a social networking web site for travelers. The most compelling part of our site is it's possible to find travel buddies online through our web site. Eric Bjorndahl: We're primarily advertising driven, and we also do hotel and flight bookings on the site.

Startup 100

Startup Sites Social Network Web 100

Tech Zulu Event

SEPTEMBER 13, 2012

People can now add notes to the board – using Twitter, SMS, Rich web, WAP, Android and Java supported devices. Location based advertising and marketing is something that’s been attempted but not yet perfected. So yes, we definitely think that it can provide solutions to these groups. Then you assign certain categories to it.

Advertising 91

Advertising Media News Content 91

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Smart people only visit and buy from credible and memorable websites.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

socalTECH

JANUARY 3, 2014

The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something.

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

MAY 16, 2012

It's been a self funded project, and we haven't raiesd any money yet, and haven't done any advertising. We're not the first to develop a concept like this, but together with both of our skills we thought we could build something that was a little better and easier to use, and is definitely more efficient that what else is out there.

Education 201

Education Sites Startup News 201

socalTECH

JUNE 1, 2011

One of the biggest forces that has emerged in the Internet in recent years has been crowdsourcing, the way the web has empowered users to drive the creation of content and information online. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform.

Startup 195

Startup Platform Sites Java 195

socalTECH

JULY 20, 2011

However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers. That was back in 2000/2001.

News 173

News Entertainment Startup Bertelsmann 173

InfoChachkie

AUGUST 4, 2014

Then we started advertising and getting media attention. Over the years, as our reputation grew, we got more repeat business and corresponding word of mouth (then) everything changed, especially with the web. . Also, advertising in print media just doesn''t have the ROI that it once did.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

socalTECH

FEBRUARY 7, 2012

We're definitely Los Angeles natives, but we got the opportunity to do TechStars. Alex Benzer: I was a computer kid in high school, though I thought I'd go into advertising. We started working on local web design projects, but got sick of that in six months. Alex Benzer: We're definitely looking at taking money later this year.

Startup 242

Startup CTO Coach Blogging Social Media 242

Both Sides of the Table

SEPTEMBER 16, 2009

See definition of a whore. This is especially problematic in the Web 2.0 / Freemium world where too many company build their business models around trying to build massive scale of free customers and then convert a small share to low monthly payments. For me, classic definition of deer segmentation. Avoid rabbits.

Startup 389

Startup Custom Customer Resource 389

socalTECH

MAY 16, 2012

It's been a self funded project, and we haven't raiesd any money yet, and haven't done any advertising. We're not the first to develop a concept like this, but together with both of our skills we thought we could build something that was a little better and easier to use, and is definitely more efficient that what else is out there.

Education 171

Education Sites Startup News 171

Tech Zulu Event

JULY 31, 2013

This first video they did became viral and the CMO, Jeffrey Harmon , paved the way to create an entertaining brand web series called Diary of a Dirty Tongue. They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. If you can’t make it, definitely don’t miss it next year.

Dollar Shave Club 101

Dollar Shave Club Custom Customer Marketing 101

socalTECH

DECEMBER 19, 2011

We hired initially the Editor-in-Chief at LeapFrog, and then creating complex spidering and algorithmically generated ways to find the best games, web pages, and YouTube videos for kids. We also hired 200 teachers and parents in 25 states, so that we eventually created a library of 5 million web pages, video games, and YouTube videos.

Content 165

Content Startup Web Technical Review 165

socalTECH

DECEMBER 21, 2012

We're definitely one of the larger players in the market, but we're still completely independent. Everything we produce is free to play, and there's also an advertising component. We have some of the biggest and most popular games on iTunes and Facebook, and really pride ourselves on having games across all platforms.

Platform 147

Platform Mobile Startup Develop 147

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.

Advertising 100

Advertising Media Startup Woodland Hills 100

Tech Zulu Event

MARCH 25, 2014

I’ve definitely thought to myself “take me back” multiple times. This year, it being our third year in a row conducting on site interviews and live streaming, we definitely had to ensure this year’s lineup was up to snuff with the great ongoings of SXSW. Chris Cox – Invoc , inbound call analytics.

Entertainment 99

Entertainment Google Entrepreneur Course 99

InfoChachkie

JANUARY 6, 2011

Now, there are hundreds of millions of web sites and hundreds of billions of web pages. One thing I learned from DoubleClick is that ‘purchase intent’ is by far the most valuable data for advertising. Definitely Stones though when you combine Beatles with Cirque de Soleil for the show ‘Love’ it’s tougher.”. Beer or wine?

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

Tech Zulu Event

SEPTEMBER 13, 2013

We were doing this one product called “Small Business Hires”, similar to the employer app we launched today, all web-based. So, I would definitely say that was my toughest moment. So if you send out cover letters with typos and resumes that are misaligned, that will definitely not help you. My dad got cancer.

Mobile 86

Mobile Marketing Writing Startup 86

InfoChachkie

JANUARY 24, 2011

Now, there are hundreds of millions of web sites and hundreds of billions of web pages. One thing I learned from DoubleClick is that ‘purchase intent’ is by far the most valuable data for advertising. Definitely Stones though when you combine Beatles with Cirque de Soleil for the show ‘Love’ it’s tougher.”. Beer or wine?

Blogging 219

Blogging Entrepreneur Software Review Course 219

Tech Zulu Event

SEPTEMBER 20, 2010

Definitely tune in Wednesday Sept. IngBoo is an online marketplace for information updates-where consumers receive timely updates on relevant topics and web publishers compete effectively for consumer attention. enables developers to sell cross-platform web-apps that optimize to your mobile device. The Startups. The Sponsors.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

socalTECH

JUNE 15, 2011

We go to the web, we go to feature phones, we go to smart phones, we go to land lines, iPads, Droids, and so on. Eric Frankel: We've build a super-fast platform, that lives in the cloud at Amazon. It can literally deliver thousands and thousands of messages, tens of thousands per minute, to every form of platform. That's more or less the key.

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Both Sides of the Table

AUGUST 23, 2010

Here’s my experience, my “ah ha&# moment and why I think, although still nascent, it’s one of the most powerful websites on the web right now. I pick my topics to answer and they’re ones that I know better than most having worked at Fox through all of our growth years and building out this large advertising network.

Blogging 301

Blogging SEO Startup Writing 301

Frank Addante

MAY 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Startup 3.0:

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

JANUARY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Startup 3.0:

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Tech Zulu Event

NOVEMBER 18, 2011

The most basic definition of business is a solution to a problem. For $9 bucks a month I send in all my business cards and receipts in a prepaid blue envelope, they promptly scan and accurately enter in all the info from each card for me to easily view on their web based dashboard. Pay Per Click advertising.

Custom 85

Custom Customer Marketing SEO 85

Tech Zulu Event

AUGUST 9, 2010

Held from July 30, 2010 to August 5, 2010 at Laemmie Sunset 5, attendees had the opportunity to view independent television series and web series, panel discussions from industry experts, and mixers galore for the duration of the event. Moreover, viewers embrace interactivity, intensifying programmers’ relationships with advertisers.

OCTANE 78

OCTANE Beverly Hills Southern California Content 78