Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Recently, I have been looking very closely at the online advertising market. Inventing Stuff, Obviously Impossible? Zondigo, Inc.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MAY 20, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Entrepreneur 40

Entrepreneur Blogging Startup Venture Capital 40

SoCal Delicious

OCTOBER 8, 2012

Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. Advertise Locally on WSJ.com. Advertise Locally. Sept Real Estate Auctions. Commercial Search. Newport RI Waterfront.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Frank Addante

DECEMBER 22, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. My third startup, L90 (Startup 3.0) , was in a very crowded, highly competitive online advertising market. Zondigo, Inc. Be scrappy.

Startup 40

Startup Competition Venture Capital Advertising 40

Frank Addante

MARCH 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

AUGUST 27, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We ultimately grew to be the #2 advertising technology solution on the Internet until DoubleClick acquired adMonitor in 2001.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

JULY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

MAY 3, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit How will we.

Startup 40

Startup Blogging Venture Capital Web 2.0 40

Frank Addante

NOVEMBER 16, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

JUNE 10, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Decorating and style Presentation is everything, whether it is how you dress, a power point or how an office is designed. Be scrappy.

Startup 40

Startup Technical Review Software Review Advertising 40

Frank Addante

SEPTEMBER 25, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Company 40

Company Companies Startup Venture Capital 40

Frank Addante

OCTOBER 31, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. L90 (Startup 3.0) , my third company, was the "premium advertising network". Inventing Stuff, Obviously Impossible? Zondigo, Inc.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

AUGUST 29, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

AUGUST 2, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Entrepreneur 40

Entrepreneur Startup Venture Capital Web 2.0 40

Frank Addante

MARCH 26, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

JUNE 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Visit StrongMail Website Startup 4.0: Be scrappy.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

JANUARY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

DECEMBER 5, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. adMonitor delivered over 8 Billion advertisements per month for over 3,000 customers with 99.9% Visit StrongMail Website Startup 4.0:

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

JANUARY 23, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Personally, I think the best products are designed, architected and built all at the same time. (As Zondigo, Inc. Startup 3.0:

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

SEPTEMBER 6, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

AUGUST 14, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

JULY 5, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

JULY 10, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. At L90 (Startup 3.0) , an online advertising technology company, we moved faster and became more agile as we grew in size.

Startup 40

Startup Technical Review Venture Capital Advertising 40

Frank Addante

JUNE 13, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. It is a video spoof on what the iPod packaging would look like if Microsoft designed it. Visit StrongMail Website Startup 4.0:

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

MAY 3, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit How will we.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

OCTOBER 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

MAY 22, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit How will we.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

SEPTEMBER 20, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Startup 40

Startup Blogging Venture Capital Outsource Development 40

Frank Addante

MAY 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I started dabbling with a few ideas around online advertising, search engines and other random projects. Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Email CTO Hire 40