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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Beyond PR, such roles include: Sales, Product Development, Strategic Planning and Fund Raising. Thought not. Share and Enjoy.

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Frank Addantes FounderBlog: 5. Outsourcing

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Startup 3.0:

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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162
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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.

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A Chat with Chris Tragos of Jetpack

socalTECH

Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. At Spin Media, we tried to do that ourselves, but that really sucked up product and development resources, who really should have been working on building the user experience, rather than ads.

Buzznet 100
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How Nils Forsblom Is Reinventing Himself In Mobile With TenFarms

socalTECH

Nils Forsblom: TenFarms is a mobile app developer. PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. It was the guy we'd outsourced as CEO. What are TenFarms and PhotoPoll? What happened there?

Mobile 233
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Decoding The Secret To Success In Subscription Businesses: Georg Richter, OceanX

socalTECH

It was a logical system to start offering up cloud-based systems like those we had developed. But what they also did is figure out, is instead of talking about whether something is a good product, how it works, and how much it costs, they always have advertised how that product makes you feel. That's actually what we've done at OceanX.

Startup 145