socalTECH

OCTOBER 10, 2012

Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. Zwelling is a serial entrepreneur, who has a number of very successful companies under his belt, including YLighting (acquired by a private equity firm) and EchoSign (acuqired by Adobe).

Product 145

Product Paid Search Advertising Technical Review 145

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. We are helping to answer those challenging and important questions a business wants to answer. San Diego-based Daasity (www.daasity.com)  which just raised $2.3M

Startup 113

Startup Platform Commerce San Diego 113

Startup Professionals Musings

NOVEMBER 12, 2013

Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. Do them all.

Social Media 93

Social Media Content Startup Web 93

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

FEBRUARY 24, 2010

Essentially, we're still oriented around social shopping, where our fundamental value proposition is helping consumers figure out what to buy. That's why we exist, and why we are a company, to help consumers figure out that fundamental question. How we do so, is we help consumers discover new products and shop for them.

Content 165

Content Demand Sites Media 165