Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. An on-line community for entrepreneurs. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. My first studio role was in digital media at Paramount Pictures.

Paramount 187

Paramount Entertainment Hollywood Content 187

SoCal Delicious

SEPTEMBER 19, 2012

Ten Tech Entrepreneurs Who Are Putting LA on the Map. If a person from outside Los Angeles is a fan of the city, dig a little and you’ll probably find that they like it for the celebrities, Hollywood not LA. Miller was even honored as an Ernst & Young “Entrepreneur of the Year” for 2011. Post navigation.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, it was an idea and concept which had been brewing for awhile, and besides, I had a personal interest in starting my own company and wanting to be an entrepreneur. Everyone knows this.

News 173

News Entertainment Startup Bertelsmann 173

Both Sides of the Table

JULY 1, 2010

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. Hollywood Walk of Fame. It’s awesome.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Customer 100

Customer Custom Marketing Demand 100

socalTECH

MAY 4, 2011

Norgard has been keeping Namesake close to the vest, but we were able to visit him at the firm's headquarters in West Hollywood, where he gave us an overview of what the firm is doing. Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly.

Social Network 273

Social Network Startup West Hollywood Ideas 273

socalTECH

DECEMBER 1, 2009

Join us as we kick off the holiday season in grand style and bestow the Digital Family Outstanding Achievement Honor on Scott Painter, Founder of CarsDirect and Entrepreneur. digiday:APPS * December 10th * The Renaissance Hollywood Hotel. Tell a friend, and purchase your ticket at www.digitalfamilyinc.com. Win a ticket to digiday:APPS.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 91

Marketing Startup Demand Customer 91

Tech Zulu Event

OCTOBER 3, 2012

This San Francisco startup has amassed an impressive portfolio of innovative products that have the potential to disrupt content distribution in Hollywood and everywhere else. Their product offerings can benefit business from different perspectives from the producer, to the advertiser, to the end user — they have covered it all flawlessly.

Screening 109

Screening Content CTO Hire Platform 109

Tech Zulu Event

SEPTEMBER 19, 2012

We are the ‘Netflix’ of Africa – with iROKOtv we stream Nollywood (Nigerian Hollywood) movies online, so they are accessible to anyone with an Internet line, anywhere in the world. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. How does it work? Profitable?

Netflix 82

Netflix Marketing Technical Review Content 82

socalTECH

NOVEMBER 6, 2008

It's a great testament to the management team, that we've been able to gain traction among big strategic partners, such as carriers and the major Hollywood studios. The venture firms leading this are Ascend Ventures--Sharon Graves is their local LA partner--which is a media fund out of New York.

Mogreet 133

Mogreet Paramount Entertainment Mobile 133

socalTECH

MARCH 3, 2011

Once people are engaged with a sound bite, they're most likely a user who wants to engage further with that media. There are hundreds of ways to do that, through merchandise, advertisements, sales of DVDs, content, and so forth. Our job is to help capture some of that demand. Finally, what are the most popular clips on site?

Redpoint 201

Redpoint Startup Content .Net 201

Tech Zulu Event

MARCH 25, 2014

Tons of great conversations about new startups, hardware, and the entrepreneurs building them. As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works.

Entertainment 99

Entertainment Google Entrepreneur Course 99

SoCal Delicious

MARCH 1, 2010

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). before which is second-time entrepreneurs. What is happening in L.A.

Los Angeles 50

Los Angeles Company Companies Angel 50

Both Sides of the Table

FEBRUARY 15, 2011

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.

Venture Capital 313

Venture Capital Southern California Google Startup 313

SoCal Delicious

OCTOBER 8, 2012

Tech entrepreneurs and executives from Silicon Valley are moving south and buying up luxury homes in the Los Angeles area. Andrew Frame, a 30-something entrepreneur who founded Internet-telephone company Ooma, bought a contemporary four bedroom in Bel Air for $5.5 WSJs Lauren Schuker Blum shows us around. More Mansion Videos.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44