Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

SoCal Delicious

AUGUST 28, 2012

VentureBeat | News About Tech, Money and Innovation. 10 New York City startups we’re crazy about. Entrepreneur. Entrepreneurs. 5 things Silicon Valley gets wrong about Southern California. I assumed that the people of Los Angeles were disingenuous attention whores and didn’t know anything about technology.”.

Southern California 57

Southern California PHP Technical Review Orange County 57

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Tech Zulu Event

NOVEMBER 18, 2011

An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. What have they written about?

Customer 85

Customer Custom Marketing SEO 85

socalTECH

FEBRUARY 15, 2019

We caught up with Skyler to hear about HeyTutor, which already has 25 employees and is growing rapidly. HeyTutor is about connecting people hyper-locally. If a tutor were to go out and try to advertise like we do, they would go under, and they'd lose money right away. What is HeyTutor? Here's the reason why.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a result, being an entrepreneur in now within the financial reach of almost everyone. Sales and marketing costs. Don’t be the last to get on board.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. Let me be very direct. Market Structure.

Startup 150

Startup Marketing Study SEO 150

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. We were supposed to launch in October, but because they were so excited about the new concept, we launched a campaign in August. What is Gloss Network?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Search engine marketing (SEM).

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

NOVEMBER 12, 2013

If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters.

Social Media 93

Social Media Content Startup Web 93

socalTECH

NOVEMBER 12, 2008

Personally, I've been an entrepreneur for 15 years, running companies with P and L responsibility for divisions, and watched with frustration as the Internet has grown up around us. After we took the firm public, I was on to my next project, to figure out, since this is a big problem that needed to be solved, how to go about solving it.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Tech Zulu Event

NOVEMBER 11, 2013

“The one-day event will bring together leading executives, entrepreneurs and professionals to celebrate this diverse L.A. What was also interesting to learn is that there really aren’t any channels devoted to adult females since it’s mostly young males 18-34, a prized demographic within advertising, who view online videos.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

SEPTEMBER 14, 2009

We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi? Bill Fried: I'm a serial entrepreneur. About eight years ago, I founded a recreation company, which, oddly enough, is now one of my own suppliers. The firm is launching itself today at TechCrunch50.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a result, being an entrepreneur in now within the financial reach of almost everyone. Sales and marketing costs. Don’t be the last to get on board.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. We are becoming a society of entrepreneurs. If you think about it, the best employees have always done this. Information specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Jason Nazar

AUGUST 15, 2013

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Helpful Resources about for Getting Referral Traffic : Top Blogs List (with email contacts). Search Engines. Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Jason Nazar

JANUARY 14, 2009

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Wikipedia and About are two of the most popular sites on the web, but the majority of their traffic comes from referrals from search engines, not people going directly to their site. Search Engines.

Web 62

Web Social Media Content Sites 62

Startup Professionals Musings

FEBRUARY 24, 2010

Entrepreneurs who run startups have to be generalists to survive. Yet I’m seeing another critical group of entrepreneurs, self-employed specialists, who are a growing part of this new “ entrepreneurial revolution ” that I discussed a couple of weeks ago. Many of these new entrepreneurs were regular employees a few years ago.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Both Sides of the Table

SEPTEMBER 1, 2010

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. I learned about domain parking and how much money that drives for Google.

News 284

News Blogging Search Engine Optimization SEO 284