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Snap accelerator names its latest cohort

TechCrunch LA

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Hardworkers — a Cambridge, Mass.-based Wabisabi Design, Inc.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

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Interview with Jordan Glazier, Wildfire Systems

socalTECH

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. It's almost like native advertising, which recognizes an article mention is a hotel and turning it into a link.

San Diego 159
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4 Ways To Make Profits Part Of Your Growth Strategy

Startup Professionals Musings

But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?” Yet it took almost six years to become profitable, with revenue only from advertising. Even Snapchat is now trying hard to generate revenue. So let’s take a look.

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Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge

socalTECH

Our interview today is with serial entrepreneur Neel Grover , the CEO and founder of Indi (indi.com). If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. Retailers will pay them for those recommendations.

Help 113
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How Boards Need to Evolve Over Time

Both Sides of the Table

And here’s an important point that I think modern entrepreneurs often forget: Investors are “co-owners” of your business. There are just as many bad entrepreneurs who do bad things. Unless you’re SnapChat, Instagram or similar this is probably 3-5 years into your existence. In the Growth Years.

Startup 325
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. So What is This Underbelly of Which You Speak?

Marketing 379