socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

SEPTEMBER 11, 2012

Planana , a new online event service, is announcing today that it has launched a service which will connect sponsors to local events. trueRSVP was previously focused on helping to coordinate volunteers and events, and came out of a Startup Weekend event. READ MORE>>.

Tech Coast Angels 153

Tech Coast Angels Social Network Services Startup 153

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

NOVEMBER 22, 2021

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

Burbank 100

Burbank Company Companies Entertainment 100

socalTECH

NOVEMBER 11, 2009

socalTECH is a media sponsor of the LAVA Special Event: Meet the VCs on November 17th. The event features an interactive networking roundtable at which more than 30 venture capitalists from California, who will talk with local entrepreneurs about deal flow and the types of investments they're looking to fund.

LAVA 133

LAVA Southern California SoCalTech Education 133

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. The half day format for the event is designed to serve today's ultra busy top executives; Presidents, CEO's, CMO's, EVP's, and Directors.

Media 100

Media SoCalTech Advertising Mobile 100

socalTECH

AUGUST 14, 2012

Flying in the face of the typical lean startup methodology, the company appears determined to not only build a unique display advertising platform, but also manufacture custom computers and monitors to install into participating venues. However, it remains to be seen whether this can convince advertisers to take a risk on the new technology.

Mentor 178

Mentor Entrepreneur Technology SoCalTech 178

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

socalTECH

APRIL 5, 2019

Santa Monica-based GumGum , which develops artificial intelligence and vision recognition software being applied to advertising analytics, said on Thursday that it is spinning out a new company, which will develop AI technologies for the dental industry. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Startup Santa Monica Advertising 113

socalTECH

AUGUST 13, 2018

Santa Monica-based GumGum Sports , which helps advertising agencies measure the media value of sponsorships of sporting events using computer vision technology, has agreed to provide media valuation for the Maui Jim Maui Invitational, being held later this year.

Santa Monica 113

Santa Monica Social Media Media Advertising 113

socalTECH

MAY 17, 2019

According to LiveXLive, the new, subscription app provides both Slacker's audio and personalization with live music event access. LiveXLive did not say how the release of the new app affects those currently using Slacker. READ MORE>>.

West Hollywood 113

West Hollywood Hollywood Content Demand 113

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Technology.

Southern California 140

Southern California IP Orange County Glendale 140

SoCal Tech Calendar

FEBRUARY 17, 2011

Wednesday, February 23, 2011 -- DIGIDAY:ON MEDIA: February 23, 2011: Where THE digital media moguls caucus on the business of buying and planning and advertising across digital platforms. 100 discount for socalTECH readers use code SCTECH. Join us for this one of a kind meeting of the digital media moguls in Los Angeles.

Media 100

Media SoCalTech Advertising Platform 100

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY: MOBILE APPS: The event will bring together the leading executives from top mobile agencies, blue-chip brands, mobile app developers, mobile advertising networks, and content owners to discuss the explosive Mobile "app-vertising" market. 100 discount for socalTECH readers use code SCTECH.

Mobile 100

Mobile SoCalTech Advertising Content 100

socalTECH

NOVEMBER 8, 2012

The event--the brainchild of DigitalLA's Kevin Winston--is being held this time at accelerator io/LA, and features sessions on startup accelerators, venture capital, advertising, student startups, and much more.

Venture Capital 191

Venture Capital Advertising Startup Technology 191

socalTECH

JANUARY 24, 2018

According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. The new campaign theme is build around the phrase, "No hay por que tener miedo" -- there is nothing to be afraid of.

Marketing 113

Marketing Social Media San Diego Advertising 113

socalTECH

JULY 17, 2019

Santa Monica-based GumGum Sports , which uses computer vision technology to analyze the value of sponsorship of sporting events, says that the recent matches at the World Cup, featuring the U.S. Women's National Team, was a lost opportunity for the tournament. Women's National Team matches.

Artificial Inteligence 133

Artificial Inteligence Screening Santa Monica .Net 133

socalTECH

JUNE 28, 2013

Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. Platinum Rye Entertainment books celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and PR events.

GRP Partners 164

GRP Partners Entertainment Hollywood Advertising 164

socalTECH

JANUARY 8, 2020

We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

socalTECH

OCTOBER 15, 2013

Irvine-based Specific Media , the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. specific media auto targeting advertising online automotive'

Media 138

Media Advertising Screening Mobile 138

socalTECH

JANUARY 31, 2013

It's not far from the kickoff of the Super Bowl --and best of all, the many advertisements expected to debut during the sporting event. However, fans of those advertisements can start getting their Super Bowl advertising fix now, according to Los Angeles video streaming Hulu , via the company's online Hulu AdZone.

Hulu 147

Hulu Advertising Los Angeles Mobile 147

socalTECH

NOVEMBER 19, 2014

Los Angeles-based Rubicon Project said Wednesday that it has been selected by Apple , to help power Apple''s iAd mobile advertising product. rubicon project apple software automation mobile bidding advertising' Rubicon said the deal gives it access to over 250,000 mobile developers. Financial details of the deal were not disclosed.

Advertising 127

Advertising Mobile Los Angeles Acquisition 127

socalTECH

MAY 4, 2016

Los Angeles-based Hulu confirmed today at its Upfront event in New York that it indeed is planning to roll out a live, TV streaming service next year. Hulu's Upfront offers up a look into Hulu's shows and business to major advertisers. Hulu has not yet announced pricing on the yet-to-be-launched service, or provided other details.

Hulu 100

Hulu Services News Advertising 100

socalTECH

JANUARY 31, 2013

In a way, the event--like the Demo Days from the other accelerators around town--seems to have focused the startup community and prospective startup community on the possibilities inherent in a new startup. Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

NOVEMBER 17, 2009

Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: sponsor advertisement. Technology.

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

OCTOBER 6, 2017

We naturally progressed into live events, their passionate fan base, and to the venues themselves, where we are helping fans to navigate game day or the event day experience. Most recently, we've been laser focused on college, the culmination of sports and events. We split that advertising revenue with our partners.

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

FEBRUARY 3, 2017

Culver City-based online advertising software developer SteelHouse said this week that it has named Natalie Serota as its new VP, Head of Business Development.

Culver City 100

Culver City Google Advertising Software Development 100

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. An IPO, while it''s a big and exciting event for a company, really is just a financing event.

Startup 176

Startup Advertising Los Angeles Southern California 176

socalTECH

JANUARY 18, 2019

EV Safe Charge rents out EV chargers for events, in addition to having its own business installing charging stations. We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. What is EV Safe? It's been an exciting two years.

Startup 243

Startup Customer Custom Entrepreneur 243

socalTECH

MARCH 4, 2015

The Enthusiast Network offers up access to brands such as Motor Trend, Automobile, Hot Rod, Surfer, and other websites, events, and more. enthusiast network enthusiastnetwork executive content advertising video' The company said that Bailey is also an Emmy Award winner for his work in advanced media technology. READ MORE>>.

Advertising 100

Advertising Networking Content Media 100

socalTECH

AUGUST 25, 2011

Klout offers up special awards, access to events, special services, and more to people based on their "social media influence". The two said that they will work together with brand advertisers to produce custom campaigns targeted at influential social web participants. READ MORE>>.

Social Media 167

Social Media Advertising Media Sites 167

socalTECH

JUNE 13, 2011

Car Town , the automotive-themed, Facebook social game developed by Long Beach-based Cie Games , has inked a deal with NASCAR , where NASCAR will launch the NASCAR Pro Championship presented by Sprint, a social gaming event within Car Town. Cie Games develops social games linked with brands and advertisers. READ MORE>>.

Long Beach 200

Long Beach Social Network Advertising Activity 200

socalTECH

FEBRUARY 28, 2014

The move has not yet been announced by either group--however, Maverick Angels has been advertising an event about the "launch of our new company" in March, implying some big changes for the angel group.

Tech Coast Angels 173

Tech Coast Angels Angel Press Coach 173

socalTECH

AUGUST 30, 2010

Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services. According to a lawsuit filed Monday in the New York Southern District Court (The Gross Family Foundation, Inc.

Advertising 182

Advertising Entertainment Media Competition 182

socalTECH

APRIL 16, 2015

HFC is a "high frequency cloud" computing product, a cloud computing product specifically developed for applications similar to Rubicon Project''s own online advertising exchange.

Cloud Computing 100

Cloud Computing Product Research Advertising 100

socalTECH

FEBRUARY 9, 2010

Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Fast Pitch Los Angeles is one of the best start up networking events of the year. Los Angeles-based executive search for emerging growth companies. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

MAY 24, 2011

One of them is online music events site Loudvine (www.loudvine.com), which was co-founded by Vic Caretti , who gave us the scoop on what the site is all about. It gives them an opportunity to connect with specific events happening, or which will be happening in your own city. That's now what we're advertising. What is Loudvine?

Social Media 241

Social Media Startup Sites Advertising 241