Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Burstly is backed by GRP Partners, Rincon Venture Partners, and SoftBank, and announced a $5.5M

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

MAY 24, 2010

Los Angeles-based Twitter advertising firm Ad.ly , which appears to have been caught this morning by Twitter's declaration that it would no longer allow third party advertising in Twitter streams, has responded to the announcement. Tags: advertising tweet twitter ad.ly READ MORE>>.

GRP Partners 214

GRP Partners SoCalTech Advertising Los Angeles 214

socalTECH

OCTOBER 24, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. The firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capital.

GRP Partners 140

GRP Partners Santa Monica Conference Advertising 140

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

OCTOBER 16, 2009

Los Angeles-based Ad.ly , which is developing an in-stream, advertising platform for Twitter, has raised $500,000 in a funding round. The round came from GRP Partners. GRP's Mark Suster sits on the firm's board. has performed very well," Suster told socalTECH, saying that the round was a seed round.

Seed Funding 100

Seed Funding Venture Capital GRP Partners Funding 100

socalTECH

JANUARY 30, 2013

Rad and Mateen are both high tech veterans, with Rad having previously founded Twitter advertising startup Ad.ly; Mateen was most recently founder of CoverCanvas. went on to raise venture funds from Greycroft Partners, GRP Partners, and Matt Coffin.

GRP Partners 224

GRP Partners High Tech Advertising Mobile 224

Both Sides of the Table

AUGUST 1, 2010

There has been much discussion about VCs doing seed funding in the past year. I’ve written about it myself (Is VC Seed Funding Dead?) and (Is There Really a Signaling Problem with VC Seed Funding?). Knowing What the Seed Funding Policy of your VC is. million of our $200 million fund for seed funding.

Seed Funding 298

Seed Funding Funding Venture Capital GRP Partners 298

socalTECH

MARCH 30, 2010

in a venture funding. The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

NOVEMBER 21, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. Gumgum recently raised $7M in a funding from New Enterprise Associates, GRP Partners, and First Round Capital. READ MORE>>.

Sales 140

Sales GRP Partners Santa Monica SoCalTech 140

socalTECH

JUNE 4, 2010

Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. investment from Rincon Venture Partners and GRP Partners. Tags: burstly softbank mobile advertising venture capital. READ MORE>>.

GRP Partners 169

GRP Partners Venture Capital Mobile Advertising 169

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills. Tags: adly venture capital twitter advertising. s Fox Audience Network.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

JUNE 3, 2009

Santa Barbara-based RingRevenue , which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Tags: ringrevenue venture capital call telephone affiliate advertising. READ MORE>>.

GRP Partners 100

GRP Partners Santa Barbara Advertising Venture Capital 100

socalTECH

NOVEMBER 11, 2010

in a Series A funding round, the company said this morning. DataPop is one of the companies in LaunchpadLA, the business mentoring and incubation effort being spearheaded by GRP Partners' Mark Suster. Tags: datapop venture capital search marketing advertising overture yahoo. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

Both Sides of the Table

MARCH 12, 2013

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. This is exactly the brand that GRP Partners wants to embody.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Tech Zulu Event

JUNE 11, 2013

Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. At least 100 companies secured funding of at least $1 million, and 43 were acquired. Silicon Beach Fest takes place June 19-22, 2013 in Santa Monica. In 2012 over $3.2

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

DECEMBER 30, 2010

2) Advertising in the Facebook ecosystem. Facebook now accounts for a staggering 25% of all display impressions (up from 9% last year), and Facebook and its advertisers are finally beginning to understand how to leverage the platform's unique capabilities. 3) Cloud computing offerings as an enabler to lean startups. READ MORE>>.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great.

Ideas 286

Ideas Advertising Google Technical Review 286

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. READ MORE>>.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. And it carries no inventory.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

JULY 16, 2010

The VC industry grew dramatically as a result of the Internet bubble - Before the Internet bubble the people who invested in VC funds (called LPs or Limited Partners) put about $50 billion into the industry and by 2001 this had grown precipitously to around $250 billion. So the people who invest in VC funds have two problems.

Venture Capital 311

Venture Capital Startup Seed Funding Rustic Canyon 311

Both Sides of the Table

MAY 19, 2010

Their first fund was a $75 million fund raised in 2006 and they very recently announced a brand new $130 million fund. Closing a VC fund in 2009/10 is a major achievement in and of itself. In the intro section of the show we talked a lot about why VC funds are becoming smaller again and where Greycroft fits.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

SoCal CTO

JUNE 9, 2010

He’d been working at a well-funded startup for about a year and had come to terms with the fact that the startup was really a pretty dumb idea. Through advertising or direct sales, these sites harvest intent. I Be specific. He’d wasted a year of his life and had a pile of stock options that weren’t very interesting.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

FEBRUARY 9, 2009

We brought together Peter Cowen of Groundwork Equity , Mark Suster of GRP Partners , Rick Smith of Crosscut Ventures , and Richard Yen of Saban Ventures -- all of who will be on the judging panel for the Tech Coast Angel's Fast Pitch on February 24th, to give us a their hints and tips about pitching to venture capitalists.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100

Tech Zulu Event

SEPTEMBER 24, 2010

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. They make it easy to collect investment funds, track ownership, and provide targeted updates to investors. Allen Morgan , Mayfield Ventures. Moderator: Giang Biscan , PhD., The Startups.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

Tech Zulu Event

SEPTEMBER 20, 2010

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. They make it easy to collect investment funds, track ownership, and provide targeted updates to investors. Allen Morgan , Mayfield Ventures. Moderator: Giang Biscan , PhD., The Startups.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

SoCal Delicious

MARCH 1, 2010

Mark Suster, a partner at GRP Partners in Los Angeles, spoke with Fastcompany.com about what makes L.A.s My fund was an early investor in Overture. There's a Nap for That ); ADVERTISEMENT Sponsored Links Harvard Business School HBS prepares you to build success—one decision at a time. startup scene so hot.

Los Angeles 50

Los Angeles Company Companies Angel 50

Both Sides of the Table

FEBRUARY 15, 2011

I’ve heard it many founders of VC backed companies in LA who tell me that in their NorCal VC meetings they are told, “we might be interested but we’d want you to relocate to the Bay Area if we funded you.&#. Funding is different outside of Silicon Valley. As a result many funds are OK with big bets.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

JULY 10, 2011

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly

Platform 307

Platform News Startup Invest 307