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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Where do you fit into the mobile ad market? Matt Cooper: What we're really trying to do, is reshape the advertising space.

Hollywood 100
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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

Hollywood 100
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Talenthouse & TechZulu Hackathon! | Creative Discovery and Sharing of Art

Tech Zulu Event

We also enjoy spending weekends in front of the computer working on new projects or building the next mobile app. The West Hollywood based team over at Talenthouse feels the same way. Talenthouse will be opening up their platform containing over 20 million pieces of creative to assist participants in their development.

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Interview with Sara Bordo, NowLive

socalTECH

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. We spoke with Sara Bordo , the firm's founder and CEO, about the company.

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Silicon Beach at USC 2013 | Entrepreneurial Inspiration

Tech Zulu Event

As one of the organizers, Jay Tucker explained, “The Silicon Beach movement is the future of the Los Angeles tech area – tech, mobility, digital content, entrepreneurship, etc. Sellbot, an e-commerce platform for sellers made by USC graduates Michael and Payam Ahdoot, took home the grand prize of $25,000.

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Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Discover the what the future holds for you and this game changing media platform. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. Presenter: Scott A.

Mobile 40