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Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.
Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.
My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. In my LA I often see computer screens open with entrepreneurs talking about digital media. And of course you have Hollywood. Let me use LA as an example. Los Angeles. I live in the city of Santa Monica.
Do you screen all of the documents on the marketplace, or how does that work? Jason Nazar: We screen the profiles, but we don't screen the content. We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur.
We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. YouTube has a player which works in Google hangouts, so they can instantly screen your work or your pitch, and you can get instant feedback that way.
When we first alpha tested this, we just had watchable entertainment, movies and TV, many of them popping up in second screen apps. The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. Is it a challenge to cover so much? Phoebe Scott: It is. READ MORE>>.
We're always interested in how technology is influencing the business of Hollywood, and recently ran across Los Angeles-based Scripped. There are also others who are doing advertisements with short video. Are you targeting Hollywood and existing script writing software? We're targeting any company producing any short form video.
According to Snapchat and Screen Gems, thec ompany behind the upcoming action/horror film, they will create the first ever sponsored, interactive 3D Lens, which will place Snapchatters inside an Underworld-themed environment. Screen Gems is part of Sony Pictures Entertainment.
Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.
Remember Hollywood secrets. Look to the movie screen to see what you won’t soon forget. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more.
margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. Filling The Screen. However, to move beyond the average 16.5% Fighting Nerds.
The Winklevoss twins, the 31-year-old Harvard grads who are probably best known for their years-long legal fight with Mark Zuckerberg over the founding of Facebook, have put $18 million of their Facebook settlement cash toward buying a brand new bachelor pad in the Hollywood Hills, according to a report today out of TMZ.*. Advertise Here.
The “second screen&# – One of the most exciting developments in television & media to me will be “second screen&# technologies built initially on iPads and extended to the plethora of devices we’ll see over the next 3-5 years. Will we discover stuff through second-screen apps? Imagine that world.
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