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AdQuick Finds $1.1M In Seed Funding

socalTECH

in a seed funding round, the company said over the weekend. The funding came from Initialized Capital, and also included VTF Capital and Haystack Ventures. The company help companies buy and measure outdoor billboard advertising. Los Angeles-based startup AdQuick has raised $1.1M AdQuick is led by Matthew O'Conoor.

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Understanding a VC’s Seed Funding Policy is Critical

Both Sides of the Table

There has been much discussion about VCs doing seed funding in the past year. I’ve written about it myself (Is VC Seed Funding Dead?) and (Is There Really a Signaling Problem with VC Seed Funding?). There is a structural reason that VCs are investing at early stages, 2. More on this later.

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Moonshots Capital Leads Investment In Backtracks

socalTECH

in a seed funding round, which was led by Moonshots Capital, and also included Capital Factory, Sputnik ATX, Next Coast Ventures, Bull Creek Capital, and BNSG Capital. As a part of the funding round, Kelly Perdew, Managing General Partner of Moonshots Capital, will join the board at Backtracks.

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Chalk Digital Gets Seed Funding For Mobile Ad Technology

socalTECH

San Diego-based Chalk Digital , a provider of location-based, mobile advertising technology aimed at local businesses, said today that it has raised a seed funding round. Size of the funding was not announced. The funding came from Composite Capital Partners, Kernal Capital Inc.,

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ventureLab Takes On Startup Incubation

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Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. According to ventureLab, it will provide seed funding, along with product, marketing, and opertional support to its companies. The new startup studio is led by Mike Prasad.

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Greycroft Backs Chartable In $2.25M Funding

socalTECH

Los Angeles-based venture investment firm Greycroft Partners is one of the backers in a $2.25M funding round for Chartable , an online service which provides statistics for podcast downloads. Chartable's services are used by both publishers and advertisers to better understand their audience. READ MORE>>.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.