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GumGum Powers In-Image Ads On Rolling Stone

socalTECH

Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal. Financial details of the renewal were not announced.

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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288
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Interview with Vince Bianco, Newsforce

socalTECH

We also show you screen shots and everything of the search result pages. They have lost lots of advertising and subscription revenue, because you can get news online, and it's free. But, only about 30 percent of their pages are monetized, which they sell at a very low CPM to advertising networks. Vince Bianco: No.

News 124
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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Let''s face it.

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Interview with Gabe Grifoni, Rufus Labs

socalTECH

I actually spent a decade working in advertising and marketing. How did you go from marketing and advertising to a hardware startup? How did you go from marketing and advertising to a hardware startup? That got me to CES for some technical writing and journalism, and I started checking out the scene.

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Frank Addantes FounderBlog: Setting up Shop - Picking an Office Space

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc. Startup 3.0:

Startup 40
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Named a Woman Making A Difference by the Los Angeles Business Journal, Lisa Nicole Bell brings more than 10 years of experience to her role as the CEO of Inspired Life Media Group. Clark Landry is an entrepreneur and investor with several successful exits and 10+ years of experience at online advertising and consumer internet ventures.