Advertising Marketing Metrics Summary 
TechEmpower
NOVEMBER 13, 2023
This isn’t just our opinion - our startup metrics prove it! It means wasted advertising spend and lost goodwill. An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. Populating them can be hard work, especially when the content needs to be just right.
Startup Professionals Musings
JUNE 15, 2016
With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
MAY 1, 2019
Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns.
Both Sides of the Table
OCTOBER 10, 2011
Each with its own head, its own financial reporting and its own content strategy, pricing strategy and marketing strategy. But creating better visibility for investors of the profitability of each unit and accountability for bosses of each to perform well according to differnet metrics is a good & important idea. No, probably not.
Both Sides of the Table
NOVEMBER 14, 2017
What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for.
Startup Professionals Musings
MAY 1, 2012
It seems like some CEOs are just more tuned in to the market realities, customer dynamics, people interactions, and are better leaders. Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Develop new channels?
Startup Professionals Musings
FEBRUARY 22, 2011
It seems like some CEOs are just more tuned in to the market realities, customer dynamics, people interactions, and are better leaders. Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Develop new channels?
Expert insights. Personalized for you.
295 
Let's personalize your content