socalTECH
APRIL 5, 2011
Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.
socalTECH
FEBRUARY 17, 2015
Santa Monica-based car buying technology and marketplace operator TrueCar said this morning that it has rolled out two new, television ads featuring dogs in cars, and the voice of Wen Wilson. TrueCar said its first spot is called "True Love" , and focuses on the "love affair between dogs and cars". READ MORE>>.
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Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. Company plans to use the capital to build out sales and marketing and r&d. -a Makes money by partnering with brands and marketers to publish location-triggered content. And it carries no inventory. a fbFund winner. Competitors: Omniture , Webtrends.
socalTECH
NOVEMBER 19, 2013
James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Josef Gorowitz , Swagbucks (Torrance, online marketing/rewards). Jerry Jao , Retention Science (Los Angeles, analytics/advertising).
socalTECH
SEPTEMBER 20, 2010
Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets.
Both Sides of the Table
MARCH 12, 2013
He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.
Tech Zulu Event
JULY 31, 2014
The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.
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