Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Concentrate your efforts on two to three platforms to start.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

MARCH 25, 2016

No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)? It it just more time that they save?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. OTHER DEALS. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285