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How A Pivot Turned Vantage Media Into A $100M Plus Business

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Patrick Quigley: People often have the wrong perception of Vantage Media. However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. We sat down and spoke with Patrick about the business and its pivot.

Media 162
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Mail.com Sued Over Fashion Rocks

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Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services.

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Interview with Jordan Glazier, Wildfire Systems

socalTECH

When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users.

San Diego 159
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Scopely Dangles $11K, Bacon, Beer For Recruits

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Los Angeles-based Scopely , the stealth-mode startup which announced a funding round this week, has a unique pitch to potential employees: the firm is offering up $11,000 wrapped in Bacon, an oil painting of the new employee, Cuban cigars, a year's supply of beer, and more prizes to new employees or people who refer friends to work at the startup.

Google 227
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Soylent's Brilliant New Marketing Campaign: Soylent Is Plants, Not People

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We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People. We get lots of comments about our name on social media.

Marketing 100
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Interview with Taher Scherzay, FavRav

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For today's profile, we decided to talk with Taher Scherzay , Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow consumers to better tap the referral network of their friends. What's the idea behind FavRav?

Startup 193
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Interview with Brian Garrett, Crosscut Ventures

socalTECH

The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. We're describing ourselves as a micro-cap venture fund, focused on digital media opportunities in the emerging ecosystem of Southern California. What do you mean by infrastructure?