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Specific Media Launches New Ad Targeting Platform

socalTECH

Irvine-based Specific Media said this morning that it has launched a new ad platform, which it says will simplify management and delivery of advertising. Apparently, the new program is being used by American Airlines in a current advertising effort to reach holiday travelers. READ MORE>>

Platform 124
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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. Clients use our templates for things like sales sheets.

Marketing 150
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Interview with Adi Jaffe, All About Addiction

socalTECH

I started as a sole proprietorship, used templates for business plans, and spent the last two years just trying to figure out what monetization means. It gives them preferential placement, but this is not an advertising model, because we do not guarantee them placement. But, I felt that pull of starting a company.

UCLA 204
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Frank Addantes FounderBlog: GoogleClick - Who owns your cash register?

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Recently, I have been looking very closely at the online advertising market. Inventing Stuff, Obviously Impossible? Zondigo, Inc.

Google 40
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Frank Addantes FounderBlog: Just Say What it Is

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. My third startup, L90 (Startup 3.0) , was in a very crowded, highly competitive online advertising market. Zondigo, Inc. Be scrappy.

Startup 40
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Frank Addantes FounderBlog: Be Best at Something

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. L90 (Startup 3.0) , my third company, was the "premium advertising network". Inventing Stuff, Obviously Impossible?

Startup 40
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Frank Addantes FounderBlog: Venture Capital - What's the rush?

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I also have a wide network of entrepreneurs that I advise on a regular basis. Inventing Stuff, Obviously Impossible? Zondigo, Inc.