socalTECH

FEBRUARY 5, 2015

Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. ubermedia advertising exchange yahoo mobile apps' UberMedia is led by Idealab''s Bill Gross.

Yahoo 100

Yahoo Idealab Advertising Pasadena 100

socalTECH

APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday.

OpenX 100

OpenX Google JavaScript Pasadena 100

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. exchange network president vice advertising executive openx' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 100

OpenX Mobile Advertising Pasadena 100

socalTECH

AUGUST 7, 2013

Pasadena-based OpenX is experiencing some big growth pains this week, and is facing a nasty security issue with the open source version of its software. OpenX said that the security issue was limited to the open source version of its binaries, and does not affect its enterprise, supported versions of its product. READ MORE>>.

OpenX 153

OpenX PHP Pasadena Advertising 153

socalTECH

MAY 19, 2015

Pasadena-based mobile application and advertising company UberMedia said late Monday that it has tied with Trade Area Systems, a developer of business intelligence systems for the real estate industry.

Pasadena 100

Pasadena Mobile Advertising Help 100

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. They are very hands on.

Competition 350

Competition Idealab Product CitySearch 350

socalTECH

MARCH 22, 2011

Pasadena-based Central Desktop , the online provider of project management and collaboration tools, announced today that it has launched a new product targeted at marketing agencies.

Marketing 154

Marketing Pasadena Software Review Startup 154

socalTECH

DECEMBER 10, 2010

Pasadena-based PostUp , the Twitter advertising startup created by Idealab, said last night that it has launched Twidroyd Factory , a new customization product for the Twidroyd Twitter client for Android.

Custom 176

Custom Customer Idealab Pasadena 176

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Financial terms of the buy were not disclosed. TweetUp will power the ads on both Twidroyd, as well as the popurls site.

Idealab 189

Idealab Social Media Acquisition Pasadena 189

socalTECH

APRIL 1, 2009

Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising. READ MORE>>.

OpenX 100

OpenX Custom Customer Advertising 100

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. Tags: openx venture capital advertising internet software.

OpenX 100

OpenX Advertising Pasadena Venture Capital 100

socalTECH

FEBRUARY 27, 2012

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. OpenX said it has already integrated LiftDNA's products into its products, and announced LiftDNA by OpenX will be available immediately.

OpenX 140

OpenX Pasadena Course Acquisition 140

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. For example, take a product from a major electronics retailer, a 42-inch flat screen TV. Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

MARCH 31, 2014

There are lots of products that might look for any mention of a product name or company name, and yes, we do that--but more importantly, we are also analyzing situations that arise. I was hired to head up strategy, marketing development, and product management. A good example of this, we can keep track of a supply chain.

Orange County 245

Orange County Startup News IBM 245

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. While I was there, I was product manager leading efforts to include third party content into the platform. I headed up product development to build out their portal services.

Southern California 245

Southern California Idealab Startup Custom 245

socalTECH

NOVEMBER 9, 2012

The firm, based in Pasadena, has dozens of. NastyGal -- which was just about unheard of a year ago -- has rocketed to a over $100M business, driven by women's clothing, shoes, and other products. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

MAY 18, 2010

For our interview today, we caught up with Al Eisaian , CEO of Pasadena-based IconApps (www.iconapps.com), which is developing mobile applications for the iPhone market. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic.

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

MARCH 4, 2010

It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. There is a huge demand from people, who have gone there to buy products.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

NOVEMBER 12, 2008

Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. So, the core revenue model is online advertising.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Tech Zulu Event

JUNE 28, 2012

Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. Investors attending included: Benchmark, New World Ventures, True Ventures, Anthem Venture Partners, Rustic Canyon Partners, IdeaLab, GRP Partners, Tech Coast Angels, Pasadena Angels, and Maverick Angels.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67