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DataPop Launches New Semantic Advertising Product

socalTECH

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.

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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159
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Interview with Kanaan Jemili, uCast Global

socalTECH

He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing. The other thing we do, is were very transparent about sharing data with them, like user data and advertising data.

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Interview with Hamilton Chan, PaperLinks

socalTECH

This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Adoption and awareness of QR codes is good for consumers, and good for advertisers.

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Interview with Harry Lin, Lottay

socalTECH

As you probably know, PayPal just opened up their platform to outside developers, and we took a look at that and the opportunity it presented, and build something based on the PayPal API. The second, secondary revenue stream is targeted advertising on pages. There, advertising makes a lot of sense, but it is only a secondary stream.

Evite 157
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. Users participate by performing tasks, taking surveys or watching advertiser videos.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Prices are soaring in the beachfront communities tech types favor, and rents in these. Prices have gone up dramatically on this beachfront strip.