socalTECH

OCTOBER 26, 2017

As more and more revelations of abuse of advertising systems at Google and Facebook by Kremlin-linked advertisers continue to surface--Venice, California-based Snapchat has managed to keep itself free of "fake news" using a secret weapon: humans. elections.

Snapchat 124

Snapchat News Venice Google 124

socalTECH

JUNE 12, 2014

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market. Mobile Majority is led by Rob Emrich. READ MORE>>.

Mobile 153

Mobile Santa Monica Advertising Venture Capital 153

socalTECH

JULY 26, 2016

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition. READ MORE>>.

Outsource Development 100

Outsource Development Advertising Commerce Competition 100

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. online publishing monetization advertising optimization content openx'

OpenX 159

OpenX Content Services Advertising 159

socalTECH

SEPTEMBER 2, 2015

per month service is the first time Hulu has offered up viewing of the company's streaming content without advertising. Those customers have long complained of the frequent interruption of Hulu's service--particularly Hulu's premium service--by advertisements. The $11.99 Hulu's normal service costs $7.99 a month premium service.

Hulu 100

Hulu Services Advertising Content 100

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Advertisers. awards are presented to individuals and companies that have made contributions to the. Dealmaker Media www.undertheradarblog.com is presenting their 13th Under the Radar conference in Mountain View, CA. socalTECH readers.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

socalTECH

JUNE 13, 2011

Car Town , the automotive-themed, Facebook social game developed by Long Beach-based Cie Games , has inked a deal with NASCAR , where NASCAR will launch the NASCAR Pro Championship presented by Sprint, a social gaming event within Car Town. Cie Games develops social games linked with brands and advertisers. READ MORE>>.

Long Beach 200

Long Beach Social Network Advertising Activity 200

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

DECEMBER 1, 2009

Sometrics said that it is optimizing the way that the gaming website presents advertising offers to members, increasing offer-based revenues at Ijji by more than 30 percent. Tags: advertising software gaming analytics social online ijji games sometrics. READ MORE>>.

Sites 145

Sites Steamboat Ventures Advertising Los Angeles 145

socalTECH

FEBRUARY 13, 2013

Convertro , the online advertising analytics firm headed by serial entrepreneur Jeff Zwelling, said today that it has launched a new product to help marketers with that problem. Convertro's software then helps apply that information to retarget ads and present ads to users.

Southern California 159

Southern California Advertising Examples Web 159

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

Advertising 185

Advertising Social Media Startup Media 185

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JANUARY 7, 2019

And, many of the presenting companies received sizable funding commitments and offers of ongoing help. Matt also previously held executive positions in integrated marketing and advertising at Yahoo and Apple, and has consulted with numerous companies on business growth and go-to-market strategy. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

MARCH 21, 2013

We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. What that means to us, is more about what you want to present back to a user.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

OCTOBER 25, 2010

It's how do we make a decision, and how can we present that in the most useful and objective way. Although we're not going to be focused on revenues for a year, it's clear at this time that this kind of real estate is very valuable for advertisers. But, advertisers will know you've got to be where people are comparing products.

Startup 210

Startup Advertising Examples Santa Barbara 210

socalTECH

AUGUST 15, 2012

My mom really doesn't like presents, but I thought a great gift would be to plan out things we could do together over the course of a year. For all of the online advertising out there, there are few places you can advertise against a stated interest, which we think is the most valuable signal of all.

Startup 153

Startup Advertising Los Angeles Mobile 153

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest covers more than 30 topics that uniquely reflect LA’s strengths, including: Investors, Entrepreneurship, Entertainment, Games, Social Media, Digital Content, Advertising Technology, Design UX/UI, Fashion, and more. Current media partners include Los Angeles Times, PandoDaily, TechZulu, SoCalTech and VentureBeat.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

JANUARY 18, 2011

On page performance of advertising on a page is linked to the context and intent of a user. What we have figured out, is a way of presenting that content and advertising that maximizes the monetization based on what a user is doing. We know what people are looking for. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

JANUARY 18, 2019

We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. We present the best solution for a customer and their needs, and we work with the top EV charger manufacturers and software providers to accomplish that We coordinate everything needed for an event.

Startup 243

Startup Customer Custom Entrepreneur 243

socalTECH

NOVEMBER 15, 2011

We will provide them with a lot of resources, a lot of knowledge, and inspiration and motivation, so that after 90 days they will be ready for presentation to angel investors, seed investors, and venture capitalists. We'll be presenting all of those companies, and there will be lots of startups to show to the community here.

CTO Coach 194

CTO Coach Startup Mentor Activision 194

socalTECH

NOVEMBER 19, 2018

The other thing we do, is were very transparent about sharing data with them, like user data and advertising data. We present them with many advantages as they go on our platform. They can start on mobile online, or mobile and web, and then develop other applications for Snap TV, Roku, and scale the service as they move forward.

Content 113

Content Startup Mobile Platform 113

socalTECH

OCTOBER 29, 2008

It provides a true interactive experience between the user and the presentation. The first market is in brand advertising, where we're working with ad companies and clients to create solutions for shows and exhibitions where guests can interact with a brand. The real time aspect is very important. How is the company funded and backed?

Startup 100

Startup Advertising Los Angeles Sales 100

SoCal Delicious

NOVEMBER 8, 2012

Thanks to our advertisers. PandoMonthly presents: A fireside chat with Spotify CEO Daniel Ek pandodaily.com/2012/11/08/pan… 31 minutes ago. socalcto socaltech Sort: Newest | Oldest. by Michael Carney on November 8, 2012. Got A News Tip? send news to tips@pandodaily.com. Pando Daily Home. About PandoDaily. Categories Deals.

Sherman Oaks 44

Sherman Oaks Riot Games Tips Redpoint 44

socalTECH

MARCH 31, 2014

I helped to grow that to a major player in ecommerce and online advertising, which is used to find and buy chips use in your iPhone, in your computer, and everything else today. We talked to them online, gave a presentation, gave them documentation, and they were in or out. Second, it was very low impact. That''s pretty efficient.

Orange County 245

Orange County Startup News IBM 245

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. What's the experience of your management team?

Content 189

Content Screening Mobile Customer 189

socalTECH

JANUARY 18, 2019

We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. We present the best solution for a customer and their needs, and we work with the top EV charger manufacturers and software providers to accomplish that We coordinate everything needed for an event.

Startup 133

Startup Customer Custom News 133

socalTECH

FEBRUARY 10, 2011

This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Adoption and awareness of QR codes is good for consumers, and good for advertisers.

Startup 233

Startup Tips Web Platform 233

socalTECH

MAY 18, 2010

We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic. LowerMyBills was a lot of content, with analytics on top of it, to figure out how to connect advertisers with how people want to save money. What's special about the application?

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

MARCH 4, 2010

Jason Nazar: Legal contracts, business forms and templates, conference presentations, financial models, research reports, any kind of professional content that you have which you use on a daily, weekly, or monthly basis. It's the eBay of professional documents. What kind of documents do you envision people offering through the site?

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Both Sides of the Table

MAY 15, 2010

In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. short answer: very, very rarely.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

NOVEMBER 17, 2009

As you probably know, PayPal just opened up their platform to outside developers, and we took a look at that and the opportunity it presented, and build something based on the PayPal API. The second, secondary revenue stream is targeted advertising on pages. There, advertising makes a lot of sense, but it is only a secondary stream.

Evite 157

Evite Startup Ideas Ticketmaster 157

socalTECH

MARCH 25, 2015

So it sounds like these are not necessarily presented as horse racing results? What we found at Youbet, after tens of millions of dollars of promotion and advertising, is that less than 1.15 percent of people will play horse races directly.

Platform 100

Platform Develop Development Mobile 100

socalTECH

AUGUST 20, 2009

As I watched my kids' eyeballs move over, as well as looked at the research data and advertising data which saw TV's share shrinking, I started looking into new media. An interesting point that the Tech Coast Angels made in your funding announcement was the time it took to get from presentation to funding.

Media 150

Media Tech Coast Angels Social Network Content 150

socalTECH

NOVEMBER 18, 2008

We were able to find funding, and one thing led to another, but the DivX decided they didn't want to take the offer we presented to them. Back to Open Candy--what's the model behind it and is this something where you're talking a cut of sales or taking advertising dollars? That ended my journey at DivX.

Software Review 100

Software Review Software Startup Examples 100