Berkonomics

MARCH 21, 2024

I started my presentation, which had been carefully documented in handouts and PowerPoint, with this story… A unique description of the “ignore” lesson. “I A few of the recommendations were implemented over time, one with great effect and even a national advertising campaign behind it (that you surely saw on TV).

Sample 156

Sample Report Course Conference 156

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

SoCal Tech Calendar

SEPTEMBER 19, 2008

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

Advertising 100

Advertising Product IP Content 100

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Customer 220

Customer Custom Clearstone Journal 220

socalTECH

JULY 17, 2019

According to GumGum Sports, its analysis found that the stadium wall below the stands--which was unsold, with no sponsor logo present--could have netted a sponsor $1M per match in value, and given a World Cup partner the greatest return on investment of any sponsorship placement. Women's National Team matches.

Artificial Inteligence 133

Artificial Inteligence Screening Santa Monica .Net 133

socalTECH

JANUARY 15, 2019

The company--which has had celebrity endorsement deals with all of those celebrity influencers--said its new "We're All Gamers" ad campaign is part of its presenting sponsorship of NBA Saturday Primetime on ABC.

Advertising 133

Advertising Technology Company Companies 133

socalTECH

OCTOBER 26, 2017

As more and more revelations of abuse of advertising systems at Google and Facebook by Kremlin-linked advertisers continue to surface--Venice, California-based Snapchat has managed to keep itself free of "fake news" using a secret weapon: humans. elections.

Snapchat 124

Snapchat News Venice Google 124

Berkonomics

NOVEMBER 26, 2015

Not advertising, and certainly not an easy grasp for amateur marketers. Once we have done this, we should be ready to create our audience–facing message, which we know as advertising. Or you can hope your present advertising is effective – and concentrate on learning a new skill at the ranch.

Advertising 120

Advertising Email Help Marketing 120

socalTECH

JUNE 12, 2014

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market. Mobile Majority is led by Rob Emrich. READ MORE>>.

Mobile 153

Mobile Santa Monica Advertising Venture Capital 153

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Don't miss out on the top business tech news with Tech.co's weekly highlights reel.

Social Media 148

Social Media Startup Commerce News 148

socalTECH

JULY 26, 2016

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition. READ MORE>>.

Outsource Development 100

Outsource Development Advertising Commerce Competition 100

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. online publishing monetization advertising optimization content openx'

OpenX 159

OpenX Content Services Advertising 159

TechCrunch LA

MARCH 27, 2020

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services. The company claims it has some 300,000 influencers on its books.

Social Media 100

Social Media Email Tips Media 100

socalTECH

SEPTEMBER 2, 2015

per month service is the first time Hulu has offered up viewing of the company's streaming content without advertising. Those customers have long complained of the frequent interruption of Hulu's service--particularly Hulu's premium service--by advertisements. The $11.99 Hulu's normal service costs $7.99 a month premium service.

Hulu 100

Hulu Services Advertising Content 100

Berkonomics

JULY 26, 2018

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. FedEx did not respond to a need for overnight package and letter delivery; it created the need with its clever advertising campaign.

Sales 226

Sales Customer Custom Pricing 226

socalTECH

JUNE 13, 2011

Car Town , the automotive-themed, Facebook social game developed by Long Beach-based Cie Games , has inked a deal with NASCAR , where NASCAR will launch the NASCAR Pro Championship presented by Sprint, a social gaming event within Car Town. Cie Games develops social games linked with brands and advertisers. READ MORE>>.

Long Beach 200

Long Beach Social Network Advertising Activity 200

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

Content 168

Content GRP Partners Redpoint Santa Monica 168

Both Sides of the Table

SEPTEMBER 9, 2009

A few weeks ago I sat through two very contrasting presentations and wrote this blog post right afterward. Both presenters are anonymized. I hope that when you’re presenting to a VC this will give you some sense of what might be going on in our minds. Importantly he did have a presentation ready to go.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 64

SEO Advertising Conference Social Media 64

socalTECH

DECEMBER 1, 2009

Sometrics said that it is optimizing the way that the gaming website presents advertising offers to members, increasing offer-based revenues at Ijji by more than 30 percent. Tags: advertising software gaming analytics social online ijji games sometrics. READ MORE>>.

Sites 145

Sites Steamboat Ventures Advertising Los Angeles 145

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

SoCal Tech Calendar

JANUARY 18, 2013

We will review the history of online advertising and discuss the opportunities this channel presents for turning fans into customers. We will cover how Facebook ads work, how to create and manage a campaign, and how statistics can be used to optimize your results. See [link] (more)

Statistics 100

Statistics Advertising Sites Customer 100

Berkonomics

FEBRUARY 22, 2018

I started my presentation, which had been carefully documented in handouts and PowerPoint, with this story…. “I A few of the recommendations were implemented over time, one with great effect and even a national advertising campaign behind it (that you surely saw on TV). The story is true, and the results were as I predicted.

Sample 243

Sample Report Course Conference 243

Jason Nazar

JULY 10, 2009

This month’s “Startups Uncensored” will be on “Online Advertising ”. It will be an open and frank town-hall conversation revealing the secrets and best practices to building up your online advertising revenue. We are joined this month by Brian Fitzgerald the founder and CEO of Gorilla Nation Media.

Advertising 41

Advertising Gorilla Nation Santa Monica Startup 41

socalTECH

FEBRUARY 13, 2013

Convertro , the online advertising analytics firm headed by serial entrepreneur Jeff Zwelling, said today that it has launched a new product to help marketers with that problem. Convertro's software then helps apply that information to retarget ads and present ads to users.

Southern California 159

Southern California Advertising Examples Web 159

Tech Zulu Event

NOVEMBER 21, 2010

Tags: Advertising & PR Events Retail & Consumers Science & Technology Startup Video Augmented reality Spotlight Zugara.

Culver City 63

Culver City Company Companies Advertising 63

Tech Zulu Event

OCTOBER 20, 2011

And now without further ado I present the Spotlight: LA Tech Fall Companies: Spotlight Companies. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Followed by a FREE cocktail and apps reception for all attendees.

UCLA 102

UCLA Company Companies Idealab 102

TechCrunch LA

MARCH 26, 2020

At present, there are two main areas of interest to news readers — the COVID-19 outbreak and the 2020 Election, both of which are now offered in the local sections. It will also offer the Local sections inside the Explore tab in the Flipboard app. Flipboard’s mobile app today reaches 145 million users per month.

News 156

News Journal San Diego IP 156

Startup Professionals Musings

MAY 6, 2023

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. One of the free sources above, or just the teaser data from an online report advertisement, often is more than adequate as a third-party reference for credibility.

Statistics 120

Statistics Research Report Newsletter 120

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 40

SEO Advertising Conference Social Media 40

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

Advertising 185

Advertising Social Media Startup Media 185

Startup Professionals Musings

JUNE 24, 2023

If your target is someone not present, it still causes a loss of trust in you, since your listener could be the next target. That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. In business as well as personal relationships, the most harmful force of all is destructive criticism.

Customer 90

Customer Custom Outsource Development Entrepreneur 90

SoCal Tech Calendar

MARCH 21, 2012

On March 27, the CommNexus LBS SIG presents the latest consumer focused LBS technologies from GTX, Tagg (from Snaptracs, A Qualcomm company), TCS and Glympse. Free maps, smartphones, tablets, mobile advertising, evolving business models, and app stores have paved the way for a new breed of application developers to thrive.

Advertising 113

Advertising Mobile Services Technology 113

SoCal Tech Calendar

APRIL 21, 2010

This presentation will cover cutting edge information security trends and best practices, including topics such as: - Online-Banking Malware - Security Impact of Social Networks (Facebook, Twitter, etc) - Security of New Advertising Media - Cutting-Edge Threats in Malware Development. Tuesday, April 27, 2010 -- The State of Security.

Social Network 100

Social Network Advertising Media Networking 100

Tech Zulu Event

SEPTEMBER 26, 2013

Join us for a presentation and workshop with industry leaders to gain the skills of a successful marketing strategy. This presentation and workshop is appropriate for brands, marketers, retailers, agencies, and those that are interested in creating and maintaining their brand through social media.

Social Media 93

Social Media Media Advertising Marketing 93