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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Get the latest tech news, straight to your inbox. Please fill in your name.

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Social Bluebook was hacked, exposing 217,000 influencers’ accounts

TechCrunch LA

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services.

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Heritage Brands: How Brands With a History Use Social Media to Tell Their Story [Live]

Tech Zulu Event

Tonight at 7pm TechZulu is excited to bring you all the action LIVE from the sold out Social Media Week LA panel, “How Brands With a History Use Social Media to Tell Their Story” Some of the most successful brands to date are ones that have a history and a story. Caitlin Coble Social Media Director TOMS.

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GumGum Sports Adds New Sponsorship Analysis Module

socalTECH

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

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Adomic Scores Siemer WaveMaker Prize, $160,000

socalTECH

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

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Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981).

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