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GumGum Sports: Lost Opportunity For Sponsors At Women's World Cup

socalTECH

According to GumGum Sports, its analysis found that the stadium wall below the stands--which was unsold, with no sponsor logo present--could have netted a sponsor $1M per match in value, and given a World Cup partner the greatest return on investment of any sponsorship placement.

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. tech community and to discuss the opportunities and challenges facing us in the coming years. .”

Hollywood 100
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Here Is What You Missed At VidCon 2013

InfoChachkie

margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. This sponsor-driven presentation had the makings of a boring, self-serving talk. Filling The Screen.

Course 190
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Congrats To The Spotlight: LA Tech Fall Presenting Companies at UCLA

Tech Zulu Event

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. And now without further ado I present the Spotlight: LA Tech Fall Companies: Spotlight Companies. It’s a gallery of great entrepreneurship. It’s a toast to those who build and innovate.

UCLA 102
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Interview with Patrick Kennedy, Sidebar

socalTECH

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We're really headed for three screens. We did a successful trial in 2008.

Content 189
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Changing the Face of Digital Signage: Nanxi Liu of Enplug

Tech Zulu Event

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising. All inclusive.