socalTECH

JULY 17, 2013

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. The company said its product price ranges from free to $500 a month, depending on the features and targeting they use in the product. READ MORE>>.

Advertising 173

Advertising Mobile Tech Coast Angels Los Angeles 173

socalTECH

SEPTEMBER 7, 2016

Ventura-based The Trade Desk has set the initial estimated pricing range for its IPO, saying in a filing on Tuesday that it now expects its IPO to be between $14.00 The Trade Desk operates an online advertising exchange. and $16.00 The company is selling 4,666,667 shares of its common stock in the offering. READ MORE>>.

Pricing 100

Pricing Ventura Advertising Marketing 100

socalTECH

SEPTEMBER 21, 2016

Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The Trade Desk priced at the high end of an already increased estimated IPO range, which had been upped to between $16.00 and $18.00

Pricing 100

Pricing Ventura Incubator Class 100

socalTECH

SEPTEMBER 20, 2016

In a sign that reception to the company's IPO is going well, Ventura-based The Trade Desk said in a regulatory filing on Monday that it now expects its initial public offering price to be between $16.00 and $18.00 The new estimated IPO range is significantly above its earlier estimate of $14.00 and $16.00

Pricing 100

Pricing Ventura Advertising Marketing 100

socalTECH

FEBRUARY 24, 2015

Pricing on the new tool was not announced. local business small advertising search' The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. The new product includes both technology and consultants to help business owners with hands-on support. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

MAY 5, 2010

Woodland Hills-based ReachLocal has updated its IPO pricing range, indicating this week in an updated S-1 that it expects the initial pricing of its IPO to be between $17.00 ReachLocal helps small businesses advertise their companies on the internet. Tags: reachlocal merger acquisition local advertising. and $19.00

ReachLocal 159

ReachLocal Pricing Woodland Hills Advertising 159

socalTECH

MARCH 3, 2009

The new service allows users to select short text ads as part of their 140 messages on the Twitter service, appending the advertising and a URL at the end of a user's update. According to Adjix, it will allow advertisers to set prices, target specific cities, limit who can run their twitter ads, and collect data on clicks.

Advertising 140

Advertising Blogging Web Pricing 140

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

AUGUST 21, 2020

Pricing on the new tool was not announced. OpenX develops software for online publishers, helping them to manage online advertising on their properties. The company said the new tool integrates with the open source Prebid offering, allowing such features as configuration management and a/b testing capabilities. READ MORE>>.

OpenX 113

OpenX Product Advertising Tool 113

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry. Pricing on the new tool was not announced. Ylopo is led by CEO Howard Tager.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

JULY 22, 2020

According to TrackStreet, it is developing brand protection technology, which uses artificial intelligence and automation to help brands monitor brand, MAP (minimum advertised price), and resale pricing violations. The company says it already has customers such Domestic, Mercury Marine, Smuckers, The Weyco Group, and Zeiss.

Artificial Inteligence 124

Artificial Inteligence Santa Barbara SaaS Venture Capital 124

socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company jumped all the way to $47.72 per share in its first day of trading.

Acquisition 113

Acquisition Advertising Pricing Software 113

socalTECH

MARCH 18, 2019

Ventura-based The Trade Desk , which develops advertising technology, said Monday afternoon that it has added Lise Buyer to its Board of Directors. Rowe Price Associates. Buyer is Managing Partner of the Class V Group, a consulting firm that advises companies on initial public offerings. READ MORE>>.

Ventura 133

Ventura Class Advertising Google 133

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 159

OpenX Mobile Advertising Pasadena 159

socalTECH

JUNE 25, 2019

According to the company, it has integrated with LinkedIn's Matched Audiences API, which will help marketers target prospective customers and increase response rates with more relevant advertising on the LinkedIn platform. Pricing on the new product was not announced. READ MORE>>.

Santa Barbara 124

Santa Barbara Advertising Pricing Platform 124

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced. socialactive spreeify social networking advertising html5' READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

NOVEMBER 19, 2012

In a major launch, Santa Monica-based TrueCar , the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand. TrueCar, which is headed by Scott Painter, said it has launched a $7.7M

Truecar 206

Truecar Santa Monica Pricing Advertising 206

socalTECH

MAY 14, 2014

The online advertising technology provider, headed by Frank Addante, went public in April. Rubicon Project helps publishers optimize their online advertising, via a real-time-bidding (RTB) marketplace. Rubicon said the increases came primarily due to increases in pricing due to increased bidding activity. READ MORE>>.

Report 159

Report Technical Review Advertising Los Angeles 159

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. Rubicon--which priced at $15.00 rubicon project advertising merger exchange exit technology rubi' and Mayfield.

Clearstone 187

Clearstone Santa Monica Advertising News 187

socalTECH

APRIL 25, 2014

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. READ MORE>>.

Platform 153

Platform Advertising San Diego Mobile 153

socalTECH

AUGUST 11, 2014

Los Angeles-based Nami Media , which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. Pricing on the new managed services was not announced. nami media technology advertising services placement'

Media 138

Media PPC Services Advertising 138

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

JULY 10, 2013

Geopulse Proximity helps developers filter through location data being provided by mobile applications, allowing developers and advertising technology companies use geofencing to filter through the data to help hone their advertising placements. Pricing on the two new products was not announced. READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

SEPTEMBER 20, 2017

TrackStreet develops technology for monitoring brand reputation, Minimum Advertised Price (MAP) agreements, customer reviews, and similar information. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok. READ MORE>>.

Sales 124

Sales Santa Barbara Software Review Technical Review 124

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. Pricing on the new product was not announced. Pricing on the new product was not announced. mobile advertising corporation local' READ MORE>>.

Mobile 147

Mobile Product Advertising Pricing 147

socalTECH

JANUARY 9, 2020

Quantum provides brand management and brand identity services, helping to monitor "minimum advertised price" (MAP), provide brand optimization, and other services. Advantage Solutions says Quantum Networks also is on eBay, Newegg, Walmart.com, Reverb, and Google Shopping. READ MORE>>.

Networking 100

Networking NewEgg Commerce Google 100

socalTECH

SEPTEMBER 23, 2014

Pricing on the new product was not announced. theamplify video advertising instgram' A new, Culver City-based startup, theAmplify , said this morning that it has launched a new, Instgram video ad service, aimed at helping brands create video content to distribute through Instagram. theAmplify is led by Justin Rezvani. READ MORE>>.

Culver City 149

Culver City Advertising Tool Pricing 149

socalTECH

FEBRUARY 7, 2017

Los Angeles-based online ad marketplace operator Rubicon Project and Integral Ad Science (IAS) said on Monday that the two are in a new partnership, where they will be providing third-party viewability scores for display and video advertising. Financial details of the partnership were not announced. READ MORE>>.

Advertising 100

Advertising Los Angeles Pricing Media 100

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 100

OpenX Mobile Advertising Pasadena 100

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. Pricing on the new product was not announced by the company. ubermedia television advertising targeting mobile media' READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. Pricing on the new product was not announced. READ MORE>>.

Media 138

Media Product Southern California Advertising 138

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

DECEMBER 4, 2019

AWS said the new, direct access to AWS will be useful in a number of areas, including media and entertainment (for gaming, 3D modeling, video processing, and other related media processing); electronic design automation; advertising technology and ad serving; and machine learning.

Los Angeles 100

Los Angeles Cloud Computing Angel Artificial Inteligence 100

socalTECH

JANUARY 6, 2016

Los Angeles-based audio advertising provider Triton Digital has rolled out a new product specifically aimed at podcasting proviers, the company said Tuesday. According to Triton, its new Tap Podcast product is a version of its advertising platform, which specifically helps podcast publishers insert ads into their audio stream.

Product 100

Product Advertising Tool Los Angeles 100

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159