socalTECH

OCTOBER 26, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized businesses place online ads, has strengthened its ties into Google AdWords today, saying it has been added to the Google AdWords Premier SMB Partner (PSP) Program. Google did not say how many partners have been added to the program.

ReachLocal 233

ReachLocal Google Woodland Hills Training 233

socalTECH

FEBRUARY 9, 2009

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. The new PageGage product is targeted at "any" online publisher.

Advertising 100

Advertising Woodland Hills Software SaaS 100

socalTECH

AUGUST 1, 2013

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium-sized businesses, is expanding its reach in Southeast Asia. ReachLocal said that Webnatics will provide a trained, dedicated sales force focused on offering up its SMB products and services to local businesses in Singapore.

ReachLocal 138

ReachLocal Woodland Hills Training Advertising 138

socalTECH

AUGUST 13, 2012

Woodland Hills-based ReachLocal is looking to make search retargeting -- the targeting of consumers based on their prior Internet history -- available to the SMB market this morning, with the launch of a new product. Cost of the new product was not announced.

ReachLocal 153

ReachLocal Woodland Hills Advertising Sites 153

socalTECH

NOVEMBER 25, 2008

Woodland Hills-based FatTail, a developer of software for online advertising management, said today that it has appointed Ali Bohra as Vice President of Product Management. FatTail is developing advertising optimization software to help publishers automate the process of buying and selling online advertising.

Woodland Hills 100

Woodland Hills Product Advertising Software 100

socalTECH

MARCH 25, 2011

Woodland Hills-based United Online is launching a big push of its newly renamed Memory Lane business. According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

socalTECH

FEBRUARY 26, 2010

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Tags: reachlocal smblive merger acquisition software local advertising. Financial terms of the acquisition were not disclosed.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

SEPTEMBER 30, 2010

Woodland Hills-based ReachLocal , which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to Executive Vice President of Global Sales Operations. and also at PMP. READ MORE>>.

ReachLocal 154

ReachLocal Woodland Hills Sales Chief Technology Officer 154

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

JUNE 8, 2009

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic.

Woodland Hills 100

Woodland Hills Outsource Development Services Advertising 100

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. The firm said the funding will go towards development and launch of its products sometime next year. READ MORE>>

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

FEBRUARY 17, 2011

Earlier this week, Woodland Hills-based ReachLocal (www.reachlocal.com), which helps small and medium sized businesses place online ads, announced a deal to buy daily deals site DealOn.com. That really gave us all the capabilities we needed from a product and technology perspective.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249

socalTECH

FEBRUARY 10, 2009

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). At the time, the firm was working on--but not talking about-- their next generation product, which the company announced yesterday. That has been in the market since 2004.

Advertising 127

Advertising Startup Sales Tool 127

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. In the dozen years of the Internet, no one has quite figured out buying and selling advertisings, and it's not much better than it was ten years ago.

Advertising 100

Advertising Media Startup Woodland Hills 100

AeA Los Angeles Council

APRIL 10, 2008

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Judy is known as the “Branding Queen” for her work creating strong, effective identities for companies and product lines.

Sales 45

Sales Marketing Woodland Hills AeA 45