Advertising, Sales, SEM and Software - Southern California Tech Central

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Marketing

Marketing Invest Social Media SEM

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

JULY 20, 2020

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Customer

Customer Custom Marketing Startup

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

Your tech needs to add value to content producers, the audience and advertisers. Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). But you don’t need to spend money on SEM. Take for example, an eCommerce company.

SEM

SEM Content Platform Acquisition

7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Social Media

Social Media SEM Startup Advertising

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Startup

Startup Social Media SEM Advertising

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Customer

Customer Custom Marketing Social Media

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer

Customer Custom Advertising SEM

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup

Startup Search Engine Optimization SEM Social Network

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur

Entrepreneur Startup Search Engine Optimization SEM

Be Part of the Entrepreneurial Revolution

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup

Startup High Tech Search Engine Optimization SEM

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). billion in sales and thus controls less than 10% of the market. The top 5 players combined control less than 25% of the market.

Startup

Startup Marketing Study SEO

Interview with Billy Fried, Kijubi

socalTECH

SEPTEMBER 14, 2009

I was in advertising and marketing, working in Newport Beach on the Mazda account. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. It's down in Laguna Beach.

Activity

Activity Startup Sites Web

Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Administrative specialists. Writing specialists. Information specialists.

Entrepreneur

Entrepreneur Services Search Engine Optimization Startup

Entrepreneurs Can Thrive on Services or Products

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Administrative specialists. Writing specialists. Information specialists.

Entrepreneur

Entrepreneur Services Product Search Engine Optimization

Entrepreneurs can be Specialists or Generalists

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Administrative specialists. Writing specialists. Information specialists.

Entrepreneur

Entrepreneur Search Engine Optimization Startup SEM

Southern California Tech Central

7 Ways To Improve Return On Your Marketing Investment

7 Startup Marketing Strategies To Bring In Customers

Trending Sources

The Most Misunderstood Facts About Building a Business on YouTube

7 Lead-Generation Tactics Thrive On Limited Budgets

Lead Generation Is Still The Lifeblood For Startups

7 Ways To Attract Customers Without Viral Marketing

Pour And Stir II – Managing Your Cost Per Customer

The Cost Equation for a Startup is Better Than Ever

You Don’t Need to be Rich to be an Entrepreneur

Be Part of the Entrepreneurial Revolution

How to Decrease the Odds That Your Startup Fails

Interview with Billy Fried, Kijubi

Freelancers Are The New Entrepreneurs For Services

Entrepreneurs Can Thrive on Services or Products

Entrepreneurs can be Specialists or Generalists

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