Advertising SEM Startup Writing 
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.
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Both Sides of the Table
MARCH 25, 2016
Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup. Market Size.
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Campaign setup and ad copy writing. Cost per click (CPC).
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” John Wanamaker. It does not happen.
Both Sides of the Table
MAY 15, 2010
We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. They also avoid Reg D.
Startup Professionals Musings
SEPTEMBER 15, 2013
They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Administrative specialists.
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