Both Sides of the Table

APRIL 19, 2011

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. Matt is one of the most transparent, focused & honest startup guys you’ll meet. Or read the quick, informative summary below the image!

Acquisition 304

Acquisition Startup Customer Custom 304

Both Sides of the Table

AUGUST 16, 2011

For starting relationships today that won’t pay off for a year. It is a piece of actionable advice that if you put into practice starting next week will start paying dividends in the near future. If you want to read more about hiring at a startup check out: 1. The moment a big job is advertised you’re fawked.

Startup 410

Startup Writing Press Venture Capital 410

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. What makes up revenue?

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup. Market Size.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

AUGUST 30, 2019

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. Yet, most good business people I know agree, but don’t know where to start. What’s holding you back from starting today?

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Tech.Co

JANUARY 6, 2020

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. But where can a total newbie get started? Here, we'll offer a quick overview of how you can start your own podcast for free (or at least, as cheaply as possible).

RSS 103

RSS Startup Media Template 103

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. The first thing we do, is we start with great content. So, we start with that.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Start with employees and executives who are willing to really listen to customers, and make them do it regularly. Regularly ask your customers what they think and why.

Customer 133

Customer Custom Social Media Startup 133

Tech.Co

MARCH 1, 2018

And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. Beast Mode is taking on a new meaning in the startup world.

Startup 79

Startup Mentor Platform Help 79

InfoChachkie

JUNE 11, 2012

Although it may be comfortable to start a company with your friends, it is a mistake, unless your friend(s) happens to be ideally suited to their role in your venture. Bill Gates – “The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written.

Tips 279

Tips Startup Education Entrepreneur 279

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. Advertising presence.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

InfoChachkie

JULY 14, 2014

At the time I am writing this, he has enticed nearly 6,000 backers to commit over $49,500, and counting. For those donating at the $20 "POTATO MADNESS" level, Zack will, "write a (personalized) potato-salad themed haiku." So far, Zack will be writing 4 haikus. Follow my startup-oriented Twitter feed here: @johngreathouse.

Writing 187

Writing Entrepreneur Education Advertising 187

SoCal CTO

MARCH 18, 2010

I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. With that as a start it rarely feels burdensome.

Startup 225

Startup Los Angeles Social Network Twiistup 225

socalTECH

JANUARY 8, 2020

Up to 90 million people are now listening into podcasts, and we have been lucky enough to find a series of producers, directors, talent, and hosts, that are truly high quality and impassioned on their subject matter. It ends up being good for both. That, of course, is what you're selling to your advertisers. Why podcasting?

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

AUGUST 25, 2023

Of course, starting and running your own business comes with financial and personal risks, so I always recommend that you do your homework first, and follow some tried and proven strategies to improve your odds of success. These days, you can’t start and run a business alone. Do a written business plan to validate your thinking.

Social Media 98

Social Media Metrics Media Tool 98

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. What keeps you up at night? Hey, radio.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

JULY 22, 2016

Rufus Labs is one of a number of hardware startups which have started to proliferate in the community, due to low cost hardware, 3D printing, and crowdfunding sites like Kickstarter and Indiegogo. Where they start to fail, is one, they are handheld. Because of that, wearables have a good leg up.

Technical Review 100

Technical Review Startup Software Review CTO Hire 100

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. Joanne Bradford: The first thing we start with everyday, is listening to the signal of what people are doing.

Demand 240

Demand Media eHow Content 240

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 7, 2010

I started with a Top 10 list for Nivi (at VentureHacks), but I couldn’t cram it into 10 so it became a Top 11 list. There’s one attribute (coming soon) that I need to have in order to write a check but I don’t believe is vital for success. OK, it’s not really my final part.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Both Sides of the Table

APRIL 23, 2011

Back to regular writing this week so check back in. Richard De Silva started off as a journalist with the Washington Post after growing up in D.C. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Startup after Iron Planet? (6:00

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

OCTOBER 4, 2012

We spoke with Michael Tringe , one of the startup's co-founders, to learn more about what the company is getting set to launch. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. What is CreatorUp all about? What's your background?

Web 187

Web Content Startup Education 187

socalTECH

JUNE 8, 2011

Jimmy Hendricks: We actually started two and a half years ago. So, we took that contest and crowdsourcing platform, and started ArtisticHub. In the meantime, Groupon came along, and our media customers started to lose advertising. It ended up becoming our breakout product. What's the story behind Deal Current?

Platform 263

Platform Training Software Review Advertising 263

InfoChachkie

NOVEMBER 19, 2012

The ratings were poor, the writing was uninspired and Oprah did not have enough time or energy to devote to the show. Saying “No” to certain advertisers was a cornerstone of her authenticity, which ultimately led to her global popularity. Be thankful for what you have; you'll end up having more. Humility – Exude It. “Be

Tips 279

Tips Startup Networking Entrepreneur 279

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Campaign setup and ad copy writing. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 2, 2011

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. Thiel is providing his mentees with capital to make their startups a reality. People love the fact that Microsoft was started in a garage.

Startup 92

Startup Capital Blogging Ideas 92

Both Sides of the Table

APRIL 11, 2011

That’s why people turn up to Buzzfeed. We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. It is absolutely MVP of advertising. we started this convo at minute 47]. Can we do 10 variants?

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Campaign setup and ad copy writing. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 17, 2008

Anne Walls and John Singleton are co-founders of WordHustler (www.wordhustler.com), a local Hollywood startup looking to help writers connect with publishers. We caught up with both Anne and John to learn more about the company. What kind of writing and writers are you targeting? WordHustler launched in May of 2008 in a beta.

Writing 209

Writing Hollywood Startup Sites 209

Startup Professionals Musings

AUGUST 22, 2012

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. As with many startup activities, you only have one chance for a great first impression.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

AUGUST 10, 2011

The last time we spent much time chatting with Chris Lyman and Corey Brundage , they were at Los Angeles telephony software firm Fonality , busy getting their employees set up in a full blown, mixed-martial arts (MMA) "fight club". When you stick that plugin on a blog you are writing, it scans the article for names.

Startup 174

Startup Blogging Writing Examples 174

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. Advertising presence.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

MAY 18, 2011

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues.

Startup 94

Startup News Sites RSS 94

Both Sides of the Table

AUGUST 15, 2010

It starts in a crowded room at a conference or networking event. We set up Formation Media to bring that experience to the Internet. We know that their model works for a certain type of content but we believe we can build higher value sites where we can sell premium advertising and target niche audiences. Most are squandered.

Startup 315

Startup Content Conference Media 315

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. But, when it comes to tracking what ad placement or publisher was responsible for getting a consumer to pick up the phone and call, that’s pretty difficult.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242