article thumbnail

Greycroft Backs Chartable In $2.25M Funding

socalTECH

Los Angeles-based venture investment firm Greycroft Partners is one of the backers in a $2.25M funding round for Chartable , an online service which provides statistics for podcast downloads. Chartable's services are used by both publishers and advertisers to better understand their audience. READ MORE>>.

Funding 113
article thumbnail

The Search Agency: Smartphones, Tablets Now One-Third Of Google Clicks

socalTECH

How much of the online advertising business is now being driven by smartphones and tablets? The Search Agency also has been tracking other statistics in its report, which uses the company''s broad base of clients for data. thesearchagency search online advertising paid google' percent year over year. READ MORE>>.

Google 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ad.ly Launches Analytics

socalTECH

Los Angeles-based Twitter advertising startup Ad.ly has just launched a new Twitter analytics product, the firm said Thursday afternoon, which allows Twitter users to see statistics on their account. adly twitter advertising analytics followers. According to Ad.ly, the new Ad.ly is funded by GRP Ventures. READ MORE>>.

article thumbnail

Hulu Tops 50,000 TV Episodes, Plans New Original Series

socalTECH

Los Angeles-based streaming video site Hulu has been in New York this week pitching its service to advertisers at its Hulu Upfronts event, revealing today four new original series, plus some statistics on the service.

Hulu 145
article thumbnail

OpenX Launches New Release

socalTECH

Among updates to the software, the firm said that software now provides better statistics on advertising, more streamlined install and upgrades, and a new wizard for generating advertising tags. Tags: openx open source advertising software network publishing. READ MORE>>.

OpenX 100
article thumbnail

Rubicon Updates Publisher Tool

socalTECH

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Tags: rubicon project advertising publishing.

Tool 145
article thumbnail

ValueClick, Specific Media Rise In Ad Network Rankings

socalTECH

Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.